Imagine a customer browsing your winery’s e-commerce site. They pick out a few cases of their favorite wines and add them to their cart – but they get distracted and don’t complete the sale. For most wineries, this type of cart abandonment can lead to thousands in lost revenue every month. vinSUITE, the direct-to-consumer wine software leader, helps wineries recover those sales.
A recent study performed by Free the Grapes! proved that 35.4% of your DTC sales occur during the last three months of the year. That’s likely not a surprise to you. It’s September, and you’re already seeing more and more sales pour in. But, are you seeing your lost sales opportunities?
Every now and then, we get stuck in a rut. We’ve hit a plateau and just can’t seem to generate new sales revenue to grow our business.
Building a marketing plan for your winery is one thing. Building a marketing plan that generates revenue, however, is on a completely different playing field. What will resonnate with your customers? And drive them to act? How do you get them to buy more wine?