vinSUITE news and insights for DTC wine businesses

Amy Shawley

Recent Posts

Key Strategies to Build your Wine Club Business

Posted by Amy Shawley on July 13, 2015 at 2:43 PM

If you’re in the business of selling wine, you probably have -- or are seriously considering -- a wine club. Reaching your customers directly with automatic shipments of wine is a great way to build your business and your profitability. We explored the best ways to build your wine club business including what type of club to offer, how to promote your club, what technologies can help you manage club operations, and how to improve club retention. vinSuite Software has worked with hundreds of wineries nationwide - from mom & pop start ups to large scale operations, and we’ve learned a lot of best practices along the way. 

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Topics: Wine Club

Growing Wine Sales with Technology

Posted by Amy Shawley on May 12, 2015 at 11:24 AM

From the field to the tasting room, technological innovation is changing the landscape of every aspect of the wine industry. In 2015 we saw an uptick in wineries willing to incorporate technology, even out in the field. From vine monitoring sensors that monitor water levels in the crop to the new sensors for wine casks that measure the fermentation process in  real time, it seems there is no limit to what technology can do to give wineries a leg up on the competition. With DTC wine sales expected to raise 13% this year, it is no wonder wineries are taking such an aggressive stance to secure sales.

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Topics: Wine Technology, Technology, Marketing, Advice

Granbury Solutions Steps in to Keep Vineyard2Door Software Running

Posted by Amy Shawley on February 24, 2015 at 10:07 AM

Granbury Solutions, the leading technology provider for the wine industry, has reached a definitive agreement to acquire Vineyard2Door, a Washington-based winery software company. On Monday, Vineyard2Door founder and President Gary Robertson announced the closure of the company and plans to shut down its direct-to-consumer wine sales and vineyard management software on Wednesday.


After hearing the news, Granbury Solutions President and CEO, Tom Bronson, met with Robertson to discuss options to help keep the web-based system running for active Vineyard2Door users. This week’s agreements ensures that wineries running Vineyard2Door will still have access to the technology solution, despite the company’s closure.

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Topics: Press Release

What's the real cost of declined club transactions?

Posted by Amy Shawley on November 26, 2014 at 8:51 AM
Our friends at PayPros put together this great video summary of the real cost of declined wine club transactions. This is an interesting "big picture" look at the potential revenue lost when a club members card information is not kept up to date.
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Topics: Wine Club, Technology

Granbury Acquires eWinery Solutions

Posted by Amy Shawley on November 26, 2014 at 8:49 AM

Granbury Solutions has completed the acquisition of eWinery Solutions, a leading provider of technology for the wine industry. eWinery Solutions, based in Napa, CA, is an innovative provider of e-commerce, wine club, wine production and point-of-sale solutions and is known for providing feature rich, flexible technology and excellent service to many leading wineries nationwide.

This move, along with the prior acquisition of WineWare Software in 2013, puts Granbury Solutions in a position of leadership in the wine technology market.

“eWinery Solutions will be a great complement to our current wine solutions offering,” commented Tom Bronson, Granbury CEO. “They bring robust, sophisticated technology and a stellar list of customers. We are thrilled to welcome their clients to Granbury and look forward to integrating their solutions with our current offerings to provide even more tools to help all our winery clients grow their businesses.”

“We see this merger as a great step forward for our company and our clients,” added eWiner founder and CEO Richard Kline. “Joining forces with Granbury will enable us to combine forces to provide more innovative solutions faster to a larger set of wineries. Granbury has a suite of robust loyalty and marketing solutions, enterprise (multi-location) dashboards, and analysis and reporting tools that will help all eWinery clients to better understand consumer preferences, build loyalty and ultimately sell more wine.” Mr. Kline will take on the position of General Manager, Winery Business Unit at Granbury Solutions after the acquisition.

eWinery’s complete technology suite includes everything a winery needs to sell wine direct-to-consumer, with cloud based wine club and CRM, e-commerce, content management tools, integrated tasting room point-of-sale, mobile point-of-sale, and wine production management. eWinery Solutions has been serving the market since 2003; in 2013 the Napa Valley POS company merged with eWinery Solutions.

Terms of the purchase, which was completed today, were not disclosed.

About Granbury Solutions

A leading provider of technology to the wine, pizza, delivery, specialty coffee, quick serve and casual dining markets, Granbury Solutions markets the Thr!ve Point-of-Sale and Coffee Shop Manager solutions. Granbury also serves the specialty retail market with its Nova point-of-sale division. Granbury offers a full enterprise solution including point-of-sale, back office management, business intelligence, online & smart phone ordering, kiosk self serve solutions, and customer loyalty. Learn more about Granbury Solutions at


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Topics: Press Release