vinSUITE news and insights for DTC wine businesses

Emily Crichton

Recent Posts

Holiday Success Webinar Series 2017

Posted by Emily Crichton on November 8, 2017 at 7:05 AM



Starting Wednesday, Nov 8th, 2017   •   11:00 am-11:30 am PST

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Topics: Wine Technology, sales, Wine Club, DTC, business intelligence, webinar, winery ecommerce, Holidays, tablet POS, cart abandonment, Tasting Room

Webinar: ProofLoyalty

Posted by Emily Crichton on November 7, 2017 at 10:32 AM


ProofLoyalty: The Mobile App Every Winery Needs

Wednesday, Nov 8th, 2017   •   11:00 am - 11:30 am PST

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Topics: Wine Technology, sales, Wine Club, DTC, eCommerce, winery ecommerce, mobile, mobile app, wine club member retention, wine clubs, Marketing, Communication

Northern California Fires - How You Can Give or Get Help

Posted by Emily Crichton on October 11, 2017 at 4:49 PM

There are many ways to lend your support and get help if you need it. 

Devastating fires have engulfed areas of Napa, Sonoma, Mendocino, Lake, and Yuba counties. The impact on Northern California has been enormous, as communities face the reality of lost homes, businesses, pets, and even loved ones. Thankfully, there are numerous ways to get involved - whether it's donating resources, opening your home to evacuees, or volunteering your time and love. We encourage you to get involved and help in any way you are able. Our thoughts and prayers continue to be with all of those affected. 

If you are an evacuee in need of assistance or in care of a displaced animal, we've also collected a long list of resources available throughout Northern California.

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Thank you to all of the rescue teams, medical providers, government officials, law enforcement, volunteers, and good neighbors serving to fight the fires and put our communities back together. We greatly appreciate your bravery and tireless efforts!

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Topics: Advice, community, Napa, Sonoma, Wine Country, northern california fires

8 Ways You're Sabotaging Your eCommerce Success

Posted by Emily Crichton on October 6, 2017 at 6:10 PM

If you’re running a wine business, you’ve likely already set up a website with an e-commerce store… because, 2017 (and if you haven’t, that’s #1 on this list… do it now!). So why aren’t wine orders pouring in like hot lava? I hate to be a Negative Nancy, but it could be because you’re doing one or more of the things on this list. Don’t worry, you’re not alone. “Killer e-commerce instincts” are not something most of us are born with. Furthermore, since every wine business has different customer types and goals, there’s no one magic formula that works for everyone. That said, there are some common pitfalls that potentially plague every winery e-commerce.

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Topics: DTC, sales, Advice, CRM, Technology, Customer Experience, winery ecommerce, business intelligence, cart abandonment, responsive websites

Webinar: The Nuts n' Bolts of Wine Club Batch Processing

Posted by Emily Crichton on September 27, 2017 at 4:38 PM


WEBINAR: The Nuts n' Bolts of Wine Club Batch Processing

Wednesday, Oct 25th, 2017   •   11:00am-11:30am PDT

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Topics: Wine Technology, sales, Wine Club, data, website, DTC