vinSUITE news and insights for DTC wine businesses

Emily Crichton

Recent Posts

Where Does Customer Loyalty Come From?

Posted by Emily Crichton on September 18, 2017 at 2:04 PM

"You don't earn loyalty in a day. You earn loyalty day-by-day."

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Topics: Technology, Advice, sales, DTC, Tasting Room, Customer Experience, webinar, email marketing, CRM, social media, winery ecommerce, wine club member retention, wine clubs

Webinar: The Secrets of Wine Club Success

Posted by Emily Crichton on September 15, 2017 at 4:35 PM

JOIN US!

WEBINAR: The Secrets of Wine Club Success

Wednesday, Sept 20th, 2017   •   11:00am-11:30am PDT

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Topics: website, Wine Club, Wine Technology, Marketing, data, eCommerce, sales, DTC, POS, wine club member retention, customer loyalty

How to Sell Wine to Millennials

Posted by Emily Crichton on August 23, 2017 at 5:03 PM

Despite the internet’s claim that millennials are “killing” wine (amongst other things), I would argue that not only are they are NOT killing wine, they are drinking it in boatloads, and redefining how wine is purchased and consumed along with it. A recent study by the Wine Market Council says millennials drank 42% of all wine in the U.S. in 2015, more than any other age group. Additionally, millennials make up 30% of "high frequency" drinkers, meaning they drink about 3 glasses of wine per sitting.

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Topics: Technology, Advice, sales, DTC, Tasting Room, Customer Experience, tablet POS, email marketing, CRM, social media, millennials, responsive websites, winery ecommerce

A Total Solar Wine Experience

Posted by Emily Crichton on August 14, 2017 at 12:30 PM

On Aug. 21, a total solar eclipse will sweep across America for the first time in almost 100 years, casting millions of people into temporary darkness. One astronomer has said it will be the “most photographed, most shared, most tweeted event in human history.” Mike Kentrianakis, the solar eclipse project manager for the American Astronomical Society, deemed it “the most gorgeous natural wonder you will ever see.”

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Topics: Advice, sales, DTC, Tasting Room, tablet POS, email marketing, CRM, social media

How to Take Action on Your Analytics

Posted by Emily Crichton on August 4, 2017 at 12:29 PM

Few leaders would dispute the notion that knowing more about your customers is good for business. Business Intelligence (BI) has become the standard for helping leadership gain visibility into business operations and make data-driven decisions. This is no less the case within the wine industry, where aggregated consumer data is popping up in places we never expected. Yet, while we know that the analysis of data is vital to maintaining a healthy brand, becoming overwhelmed with information overload is an almost inevitable side effect.

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Topics: Advice, data, sales, DTC, buyer behavior, CRM, business intelligence, analytics