"You don't earn loyalty in a day. You earn loyalty day-by-day."
Despite the internet’s claim that millennials are “killing” wine (amongst other things), I would argue that not only are they are NOT killing wine, they are drinking it in boatloads, and redefining how wine is purchased and consumed along with it. A recent study by the Wine Market Council says millennials drank 42% of all wine in the U.S. in 2015, more than any other age group. Additionally, millennials make up 30% of "high frequency" drinkers, meaning they drink about 3 glasses of wine per sitting.
On Aug. 21, a total solar eclipse will sweep across America for the first time in almost 100 years, casting millions of people into temporary darkness. One astronomer has said it will be the “most photographed, most shared, most tweeted event in human history.” Mike Kentrianakis, the solar eclipse project manager for the American Astronomical Society, deemed it “the most gorgeous natural wonder you will ever see.”
Few leaders would dispute the notion that knowing more about your customers is good for business. Business Intelligence (BI) has become the standard for helping leadership gain visibility into business operations and make data-driven decisions. This is no less the case within the wine industry, where aggregated consumer data is popping up in places we never expected. Yet, while we know that the analysis of data is vital to maintaining a healthy brand, becoming overwhelmed with information overload is an almost inevitable side effect.