vinSUITE news and insights for DTC wine businesses

Battling Cart Abandonment during the Holidays

Posted by Amy Shawley on November 26, 2014 at 8:46 AM

During the Holidays wineries are seeking new ways to drive traffic to their website and boost online sales. With so much work put into driving customers to your website, providing captivating content, and educating them on your brand, what happens when you don’t land the sale? 

Research shows 70% of consumers will abandon their shopping carts this year. In the food an beverage sector the rates are even higher. With the holidays being the busiest season for most wineries, those abandoned checkouts can really add up. Abandoned sales for retail as a whole, are estimated at 3 Trillion dollars for 2014. Does your winery have a process in place for re-marketing and re-engaging those lost sales?

vinSuite's cart abandonment solution can help! It helps re-engage customers when they have walked away from the sale. Our solution named CartRescue, can help your winery recover up to 10-15% of those abandoned sales, and in some cases more. The solution automates the process of email re-engagement when a customer fails to complete the checkout process. Armed with a predesigned email template, the software is configured to email customers, when they walk away from a sale. The email is triggered by parameters set by your winery and includes a list of what they were going to purchase with a clear call to action to complete checkout and if desired a promotion can also be included to entice the shopper further. 

In a recent study of vinSuite clients using CartRescue we found one client that in a 30 day period had 394 abandoned checkouts from their website e-commerce portal, of which 57 were recovered for a grand total of $16,856.00 saved revenue. That is a 14.47% conversion rate, statistically average for CartRescue. How much are you losing each month without a cart abandonment targeted marketing strategy?

Email re-engagement is a very targeted sales opportunity that wineries should not miss out on. Nearly all retail industries are seeing email open rates for re-engagement above 50% and more importantly conversion rates around 30% across the board. That is 3 times higher than the rate of traditional marketing emails! 
To learn how CartRescue can help your winery recover up to 14% of lost sales contact vinSuite Solutions at (855) 879 1921.

Post By:   Amy Shawley

Topics: Wine Club, Wine Technology