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How to Sell More Wine on Cyber Monday.png

How to Sell More Wine on Cyber Monday (Part 1)

Posted by vinSUITE on November 15, 2016 at 9:32 AM

Is it really possible that the holidays are already upon us?! Thanksgiving is merely days away, and while you may already be thinking about getting your tasting room ready to rumble, don’t forget about your website!

According to Fundivo, $2.98 billion was spent on Cyber Monday last year—8% more than Black Friday. Clearly, this is a huge opportunity for you to generate some additional revenue for your direct-to-consumer wine business. Lucky for you, your business is already powered by vinSUITE—but, here are a few ways to get the most out of your software so that you can sell more wine on Cyber Monday.

Deals, Promotions and Discount Codes

Cyber Monday is all about the deals! Even if you’re not a business that typically discounts your products, you have to offer some kind of awesome deal—even if it’s just for a few hours. Here are a few ideas to get your creative juices flowing:

1. Buy More, Save More

Focus on getting more cases out the door by encouraging your customers to buy cases at a time, instead of bottles. Try offering a dollar or percentage discount when they buy 2 or more cases of wine, and then increase that savings when they buy 4 or more cases.

2. Flat-Rate or Percentage Discounts

One of the easiest ways to get the most out of Cyber Monday is to offer a simple discount. You can offer 30% off site-wide, buy 1, get 1 50% off, or offer a top-selling vintage at a reduced price (for a limited time only, of course!)

3. Join & Save

We all know memberships is where it’s at, so make your club a focus for Cyber Monday. Offer a promo code discount to everyone who joins your wine club on Cyber Monday. You can promote your wine club, and then send out a promo code via email when they sign up. This one’s a little trickier to set up, but don’t worry—we’re here to help!

4. Wine Club Memberships As a Gift

Speaking of memberships, why not make it even easier to grow your club by encouraging your customers to give a membership as a gift? Incentivize them by offering 25% off a second membership, or give them a free bottle of wine when they gift a membership.

5. Holiday Edition Cases

Also, offering a perfect mixed case for the holidays (a couple bottles of white for tree trimming, a few easy reds for Christmas eve, maybe a nice red for Christmas dinner, a couple of sparkling for New Year’s Eve) makes it easy for customers to get ready for the holidays without having to stress over what type of wine to buy, and makes it super easy for you to sell wine by the case-load! Feature this special case prominently on your website, and be sure to promote the heck out of it.

These are just some ideas to help get you going, but it’s important to be smart about your promotions. You want to offer something attractive enough to see a significant boost in sales, but you don’t want to give away the farm or go “off brand” for your business. We did an awesome webinar a few months ago on Smart Discount Strategy. If you missed it, you can view the recording for more ideas.

Folks, we’re just getting started on giving you some incredibly helpful tips on How to Sell More Wine on Cyber Monday! Check back tomorrow to learn more on how to implement and promote your awesome Cyber Monday deals in vinSUITE.

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Topics: Advice, eCommerce, Holidays