Imagine a customer browsing your winery’s e-commerce site. They pick out a few cases of their favorite wines and add them to their cart – but they get distracted and don’t complete the sale. For most wineries, this type of cart abandonment can lead to thousands in lost revenue every month. vinSUITE, the direct-to-consumer wine software leader, helps wineries recover those sales.
Abandoned cart recovery is a solution that’s proven to make a bottom line difference. Using a combination of powerful, customizable e-mails timed just right to remind consumers of their selections and motivate them to complete their purchase, wineries are recovering an average of 22% of abandoned sales. , that adds up to a lot of ROI.
A recent study of vinSUITE users demonstrated results of up to $15,000 in lost sales recovered over a 30-day period. Additionally, users with a minimum of 30 abandoned shopping carts are recovering an average of 24% of them.
“We’re the only winery software solution out there with this technology, and it’s crucial to growing a wine business. We put a lot of focus on developing effective winery websites for our customers, but helping our customers increase their revenue is what we’re all about,” explained vinSUITE General Manager Martin Olsen.
To learn more about this vinSUITE feature, visit us online: http://www.vinsuite.com/cart-abandonment.