vinSUITE news and insights for DTC wine businesses

In the news: vinSUITE Helps Wineries Recover Abandoned E-Commerce Revenues 

Posted by vinSUITE on September 30, 2016 at 10:04 AM

Imagine a customer browsing your winery’s e-commerce site. They pick out a few cases of their favorite wines and add them to their cart – but they get distracted and don’t complete the sale.  For most wineries, this type of cart abandonment can lead to thousands in lost revenue every month.   vinSUITE, the direct-to-consumer wine software leader, helps wineries recover those sales.

Abandoned cart recovery is a solution that’s proven to make a bottom line difference. Using a combination of powerful, customizable e-mails timed just right to remind consumers of their selections and motivate them to complete their purchase, wineries are recovering an average of 22% of abandoned sales.  , that adds up to a lot of ROI.

A recent study of vinSUITE users demonstrated results of up to $15,000 in lost sales recovered over a 30-day period. Additionally, users with a minimum of 30 abandoned shopping carts are recovering an average of 24% of them.

“We’re the only winery software solution out there with this technology, and it’s crucial to growing a wine business. We put a lot of focus on developing effective winery websites for our customers, but helping our customers increase their revenue is what we’re all about,” explained vinSUITE General Manager Martin Olsen.

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