vinSUITE news and insights for DTC wine businesses

What's the real cost of declined club transactions?

Posted by Amy Shawley on November 26, 2014 at 8:51 AM
Our friends at PayPros put together this great video summary of the real cost of declined wine club transactions. This is an interesting "big picture" look at the potential revenue lost when a club members card information is not kept up to date.
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Topics: Wine Club, Technology

Granbury Acquires eWinery Solutions

Posted by Amy Shawley on November 26, 2014 at 8:49 AM

Granbury Solutions has completed the acquisition of eWinery Solutions, a leading provider of technology for the wine industry. eWinery Solutions, based in Napa, CA, is an innovative provider of e-commerce, wine club, wine production and point-of-sale solutions and is known for providing feature rich, flexible technology and excellent service to many leading wineries nationwide.

This move, along with the prior acquisition of WineWare Software in 2013, puts Granbury Solutions in a position of leadership in the wine technology market.

“eWinery Solutions will be a great complement to our current wine solutions offering,” commented Tom Bronson, Granbury CEO. “They bring robust, sophisticated technology and a stellar list of customers. We are thrilled to welcome their clients to Granbury and look forward to integrating their solutions with our current offerings to provide even more tools to help all our winery clients grow their businesses.”

“We see this merger as a great step forward for our company and our clients,” added eWiner founder and CEO Richard Kline. “Joining forces with Granbury will enable us to combine forces to provide more innovative solutions faster to a larger set of wineries. Granbury has a suite of robust loyalty and marketing solutions, enterprise (multi-location) dashboards, and analysis and reporting tools that will help all eWinery clients to better understand consumer preferences, build loyalty and ultimately sell more wine.” Mr. Kline will take on the position of General Manager, Winery Business Unit at Granbury Solutions after the acquisition.

eWinery’s complete technology suite includes everything a winery needs to sell wine direct-to-consumer, with cloud based wine club and CRM, e-commerce, content management tools, integrated tasting room point-of-sale, mobile point-of-sale, and wine production management. eWinery Solutions has been serving the market since 2003; in 2013 the Napa Valley POS company merged with eWinery Solutions.

Terms of the purchase, which was completed today, were not disclosed.
   

About Granbury Solutions

A leading provider of technology to the wine, pizza, delivery, specialty coffee, quick serve and casual dining markets, Granbury Solutions markets the Thr!ve Point-of-Sale and Coffee Shop Manager solutions. Granbury also serves the specialty retail market with its Nova point-of-sale division. Granbury offers a full enterprise solution including point-of-sale, back office management, business intelligence, online & smart phone ordering, kiosk self serve solutions, and customer loyalty. Learn more about Granbury Solutions at www.granburyrs.com.

 

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Topics: Press Release

Battling Cart Abandonment during the Holidays

Posted by Amy Shawley on November 26, 2014 at 8:46 AM

During the Holidays wineries are seeking new ways to drive traffic to their website and boost online sales. With so much work put into driving customers to your website, providing captivating content, and educating them on your brand, what happens when you don’t land the sale? 

Research shows 70% of consumers will abandon their shopping carts this year. In the food an beverage sector the rates are even higher. With the holidays being the busiest season for most wineries, those abandoned checkouts can really add up. Abandoned sales for retail as a whole, are estimated at 3 Trillion dollars for 2014. Does your winery have a process in place for re-marketing and re-engaging those lost sales?

vinSuite's cart abandonment solution can help! It helps re-engage customers when they have walked away from the sale. Our solution named CartRescue, can help your winery recover up to 10-15% of those abandoned sales, and in some cases more. The solution automates the process of email re-engagement when a customer fails to complete the checkout process. Armed with a predesigned email template, the software is configured to email customers, when they walk away from a sale. The email is triggered by parameters set by your winery and includes a list of what they were going to purchase with a clear call to action to complete checkout and if desired a promotion can also be included to entice the shopper further. 

In a recent study of vinSuite clients using CartRescue we found one client that in a 30 day period had 394 abandoned checkouts from their website e-commerce portal, of which 57 were recovered for a grand total of $16,856.00 saved revenue. That is a 14.47% conversion rate, statistically average for CartRescue. How much are you losing each month without a cart abandonment targeted marketing strategy?

Email re-engagement is a very targeted sales opportunity that wineries should not miss out on. Nearly all retail industries are seeing email open rates for re-engagement above 50% and more importantly conversion rates around 30% across the board. That is 3 times higher than the rate of traditional marketing emails! 
To learn how CartRescue can help your winery recover up to 14% of lost sales contact vinSuite Solutions at sales@vinSuite.com. (855) 879 1921.

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Topics: Wine Club, Wine Technology