After more than 15 years of working to develop the best wine club software on the market and supplying it to hundreds of wineries nationwide, we’ve learned that the most effective methods to increase wine sales through club offerings aren’t always the most obvious ones. That said, while building a successful wine club doesn’t happen overnight, implementing the right strategies will ensure that you head down the path toward prosperity.
Goals are hard to achieve if not being tracked. The fastest way to inspire change in your winery ecommerce, direct to consumer, or wine club business is to rally the team around clear goals and measure them regularly along the way. At vinSUITE, our motto is “Know more. Sell more.” which is why our winery software was built with powerful data collection and analysis tools. Although the ways in which the information from our software solutions can be sliced and diced are endless, if you are looking for a simplified place to start your analysis, we have a few ideas.
With tax season upon us, we thought it was an apt time to discuss the sales and excise taxes wineries must pay whether selling wine in their own county or across the country. Although sales from the web, wine club, and tasting room are a huge source of revenue for many producers, the red tape that comes with them is abundant. Not only do you have to keep track of which states allow direct to consumer wine shipments, but for which you have permits, if they have recipient quantity caps or dry counties, and finally, their tax rates.
We’ve been sharing lots of great ways for you to sell more wine on Cyber Monday. So, if you’ve missed the first three parts, start here (you still have time!) If you’ve been following along with us, welcome back!