vinSUITE news and insights for DTC wine businesses

Key Strategies to Build your Wine Club Business

Posted by Amy Shawley on July 13, 2015 at 2:43 PM

If you’re in the business of selling wine, you probably have -- or are seriously considering -- a wine club. Reaching your customers directly with automatic shipments of wine is a great way to build your business and your profitability. We explored the best ways to build your wine club business including what type of club to offer, how to promote your club, what technologies can help you manage club operations, and how to improve club retention. vinSuite Software has worked with hundreds of wineries nationwide - from mom & pop start ups to large scale operations, and we’ve learned a lot of best practices along the way. 

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Topics: Wine Club

Minimize Hassle and Wine Club Credit Declines

Posted by Kady White on June 22, 2015 at 11:24 AM

It happens. A big named retailer with a red logo experiences a credit card breach and suddenly the majority of your credit cards decline when you process your next club shipment. Those projected sales are now gone unless you can reach the card holder and get the updated information. Managing these declined transactions can add hours or days to your work load. Calling the customer to get the updated card info it is also an opportunity for them to cancel their wine club membership, so wouldn't you want to circumvent these declines before they occur?  

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Topics: Wine Club, Wine Technology, Technology

What the EMV Liability Shift Means for Your Winery

Posted by Ashley Jernigan on June 15, 2015 at 10:18 AM

If you process credit cards in your winery, you’re probably starting to hear about new payment technology and the upcoming EMV Liability shift. Also called “Chip-and-PIN,” EMV is quickly becoming the global standard for secure credit card payments as these cards contain an embedded chip that protects cardholder information from becoming vulnerable to fraud.

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Topics: Technology

3 Top Tips for Choosing your Winery eCommerce Tools

Posted by Jacki Wood on June 2, 2015 at 7:20 AM

Choosing the technology you use to run your winery can be a daunting task. There's a lot of different options out there and it's easy to get overwhelmed by all your options. Often times that feeling of being overwhelmed by the plethora of tools available to you comes from saying "yes!" to everything that crosses your path without really thinking about how it will fit into your business.

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Topics: Wine Technology

If Your Winery's Website isn't Mobile Friendly, It's Time to Update!

Posted by Kady White on June 1, 2015 at 12:03 PM

It's already challenging keeping up with your winery's digital marketing efforts while trying to run your business. Between social media and your website, your online brand is a vital channel to reach clients and potential customers with its content and usability. A big piece of this digital puzzle are your Google search rankings - that is, how your site shows up in search results when people are looking for wineries, tasting rooms, and DTC wine sales.

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Topics: website, Wine Technology, Advice