vinSUITE news and insights for DTC wine businesses

A Tasting Room Manager’s Guide to EMV

Posted by Ashley Jernigan on August 19, 2015 at 11:40 AM

If you process credit cards in your winery or tasting room, you’re probably starting to hear about new payment technology and the upcoming EMV Liability shift. Also called “Chip-and-Signature,” EMV is quickly becoming the global standard for secure credit card payments as these cards contain an embedded chip that protects cardholder information from becoming vulnerable to fraud.

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Topics: Technology, Advice

Changing of the Guard at Granbury’s Wine Division

Posted by Ashley Jernigan on August 18, 2015 at 6:10 AM

Granbury Solutions announced today that the company’s General Manager of its Wine Division, Richard Kline, is retiring this fall.  This announcement, which was part of the original transition plan put in place when Granbury acquired eWinery Solutions in 2014, begins an orderly leadership transfer over the next several weeks to Martin Olsen, the division’s current Director of Operations and Technology.

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Topics: Press Release

10 Wine eCommerce Strategies to Boost Sales

Posted by Kady White on August 13, 2015 at 2:09 PM
Even though it's harvest season, your winery needs some fresh ideas to boost online wine sales.You have set up your eCommerce store and you're ready to accept orders...but they're not pouring in as quickly as you would like. We consulted with some of our wine industry experts on some of their favorite wine eCommerce tips to help drive those high profit, low maintenance sales. 
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Topics: Wine Technology

Key Strategies to Build your Wine Club Business

Posted by Amy Shawley on July 13, 2015 at 2:43 PM

If you’re in the business of selling wine, you probably have -- or are seriously considering -- a wine club. Reaching your customers directly with automatic shipments of wine is a great way to build your business and your profitability. We explored the best ways to build your wine club business including what type of club to offer, how to promote your club, what technologies can help you manage club operations, and how to improve club retention. vinSuite Software has worked with hundreds of wineries nationwide - from mom & pop start ups to large scale operations, and we’ve learned a lot of best practices along the way. 

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Topics: Wine Club

Minimize Hassle and Wine Club Credit Declines

Posted by Kady White on June 22, 2015 at 11:24 AM

It happens. A big named retailer with a red logo experiences a credit card breach and suddenly the majority of your credit cards decline when you process your next club shipment. Those projected sales are now gone unless you can reach the card holder and get the updated information. Managing these declined transactions can add hours or days to your work load. Calling the customer to get the updated card info it is also an opportunity for them to cancel their wine club membership, so wouldn't you want to circumvent these declines before they occur?  

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Topics: Wine Club, Wine Technology, Technology