vinSUITE news and insights for DTC wine businesses

Northern California Fires - How You Can Give or Get Help

Posted by Emily Crichton on October 11, 2017 at 4:49 PM

There are many ways to lend your support and get help if you need it. 

Devastating fires have engulfed areas of Napa, Sonoma, Mendocino, Lake, and Yuba counties. The impact on Northern California has been enormous, as communities face the reality of lost homes, businesses, pets, and even loved ones. Thankfully, there are numerous ways to get involved - whether it's donating resources, opening your home to evacuees, or volunteering your time and love. We encourage you to get involved and help in any way you are able. Our thoughts and prayers continue to be with all of those affected. 

If you are an evacuee in need of assistance or in care of a displaced animal, we've also collected a long list of resources available throughout Northern California.

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Thank you to all of the rescue teams, medical providers, government officials, law enforcement, volunteers, and good neighbors serving to fight the fires and put our communities back together. We greatly appreciate your bravery and tireless efforts!

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Topics: Advice, Sonoma, Wine Country, northern california fires, community, Napa

8 Ways You're Sabotaging Your eCommerce Success

Posted by Emily Crichton on October 6, 2017 at 6:10 PM

If you’re running a wine business, you’ve likely already set up a website with an e-commerce store… because, 2017 (and if you haven’t, that’s #1 on this list… do it now!). So why aren’t wine orders pouring in like hot lava? I hate to be a Negative Nancy, but it could be because you’re doing one or more of the things on this list. Don’t worry, you’re not alone. “Killer e-commerce instincts” are not something most of us are born with. Furthermore, since every wine business has different customer types and goals, there’s no one magic formula that works for everyone. That said, there are some common pitfalls that potentially plague every winery e-commerce.

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Topics: Technology, Advice, sales, DTC, Customer Experience, cart abandonment, CRM, business intelligence, responsive websites, winery ecommerce

Where Does Customer Loyalty Come From?

Posted by Emily Crichton on September 18, 2017 at 2:04 PM

"You don't earn loyalty in a day. You earn loyalty day-by-day."

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Topics: Technology, Advice, sales, DTC, Tasting Room, Customer Experience, webinar, email marketing, CRM, social media, winery ecommerce, wine club member retention, wine clubs

The 5 Elements of a Successful Sales Email: What Wineries Can Learn From Meatpacking, Automobile Production, and Radio Ads.

Posted by Corben Ketelsen on August 24, 2017 at 5:38 PM

Despite popular belief, Henry Ford did not invent the assembly line. He stole the idea (I know, sorry). If there’s a silver lining in your now bursted bubble, it’s that I’m going to share how you can do something similar in creating emails to your winery customers. It turns out that streamlining your emails to go out in less time than you can say “Model T” (and with better results) is actually quite simple. Just don’t tell Henry Ford we told you.

Let’s begin with Armour Refrigeration, who produced the world's first refrigerated train car. Naturally, the next step was to fill those cars with products and make some cold hard cash. So started the Armour Meat Packing Facility.

A disassembly line.commons.wikimedia.org

Imagine an early 1900's brick warehouse with a trolley system hanging from the ceiling. Meat hooks dangling in mid-air, ready for animal carcasses to be strung upon them. In this facility, the cattle or pigs (not sure which, honestly) would be brought to the top of the multi-story building… and slaughtered. They would get hung on the trolley system, then be progressively rendered and packaged at the next floor down. To get to the next floor, they would use wooden chutes. At the ground level, they packaged and crated the finished perishables into the refrigerated boxcars, then hauled them off to metropolitan areas around the nation.

Henry Ford cited his visit to this plant as the inspiration behind his assembly line.

The same thing - only in reverse - was to become a proven industry best practice. Tailored and adapted to the unique business needs of countless other industries. Indeed, stealing an industry best practice is very lucrative.

How does this relate to winery emails?

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Topics: Advice, eCommerce, sales, DTC, buyer behavior, email marketing, CRM

How to Sell Wine to Millennials

Posted by Emily Crichton on August 23, 2017 at 5:03 PM

Despite the internet’s claim that millennials are “killing” wine (amongst other things), I would argue that not only are they are NOT killing wine, they are drinking it in boatloads, and redefining how wine is purchased and consumed along with it. A recent study by the Wine Market Council says millennials drank 42% of all wine in the U.S. in 2015, more than any other age group. Additionally, millennials make up 30% of "high frequency" drinkers, meaning they drink about 3 glasses of wine per sitting.

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Topics: Technology, Advice, sales, DTC, Tasting Room, Customer Experience, tablet POS, email marketing, CRM, social media, millennials, responsive websites, winery ecommerce