vinSUITE news and insights for DTC wine businesses

3 Emails to Stop Cart Abandonment

Posted by vinSUITE on November 21, 2018 at 12:59 PM

With the holidays approaching and the weather getting cooler, more consumers are staying at home and shopping online. According to CNBC, U.S. online spending during the holiday shopping season is likely to grow by 14.8% in 2018. A great way to take advantage of this rise in online shopping is to decrease your chance of cart abandonment. Shoppers abandon their cart 70% of the time, how do you stop this from happening? Creating an email marketing campaign that escalates the urgency or promotion, you can convert those shoppers to purchasers. Our cart recovery integration will help you recover lost revenue through a careful tracking process and strategically timed email marketing.

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Topics: cart abandonment, winery ecommerce, email marketing, marketing campaign, CRM, Communication, buyer behavior, Customer Experience, eCommerce, DTC, sales, Advice, Marketing

Webinar: ProofLoyalty

Posted by Emily Crichton on November 7, 2017 at 10:32 AM

JOIN THE WEBINAR!

ProofLoyalty: The Mobile App Every Winery Needs

Wednesday, Nov 8th, 2017   •   11:00 am - 11:30 am PST

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Topics: Wine Technology, sales, Wine Club, DTC, eCommerce, winery ecommerce, mobile, mobile app, wine club member retention, wine clubs, Marketing, Communication

6 Tips That Will Take Your Email Marketing to New Heights

Posted by Emily Crichton on July 25, 2017 at 8:31 PM
While obsessing over casually browsing social media one afternoon, I was greeted with a post from a winery owner asking fellow industry folks “How often do you send emails to customers?”

Not surprisingly, the responses were all over the place. However, none of the responses could answer the real questions being asked: “How often should we be sending emails to customers? And what type of content should we be sending?”

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Topics: DTC, sales, Advice, Customer Experience, email marketing, CRM, Communication