vinSUITE news and insights for DTC wine businesses

How to Take Action on Your Analytics

Posted by Emily Crichton on August 4, 2017 at 12:29 PM

Few leaders would dispute the notion that knowing more about your customers is good for business. Business Intelligence (BI) has become the standard for helping leadership gain visibility into business operations and make data-driven decisions. This is no less the case within the wine industry, where aggregated consumer data is popping up in places we never expected. Yet, while we know that the analysis of data is vital to maintaining a healthy brand, becoming overwhelmed with information overload is an almost inevitable side effect.

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Topics: Advice, data, sales, DTC, buyer behavior, CRM, business intelligence, analytics

6 Tips That Will Take Your Email Marketing to New Heights

Posted by Emily Crichton on July 25, 2017 at 8:31 PM
While obsessing over casually browsing social media one afternoon, I was greeted with a post from a winery owner asking fellow industry folks “How often do you send emails to customers?”

Not surprisingly, the responses were all over the place. However, none of the responses could answer the real questions being asked: “How often should we be sending emails to customers? And what type of content should we be sending?”

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Topics: Advice, sales, DTC, Customer Experience, email marketing, CRM, Communication