vinSUITE news and insights for DTC wine businesses

6 Tips That Will Take Your Email Marketing to New Heights

Posted by Emily Crichton on July 25, 2017 at 8:31 PM
While obsessing over casually browsing social media one afternoon, I was greeted with a post from a winery owner asking fellow industry folks “How often do you send emails to customers?”

Not surprisingly, the responses were all over the place. However, none of the responses could answer the real questions being asked: “How often should we be sending emails to customers? And what type of content should we be sending?”

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Topics: Advice, sales, DTC, Customer Experience, email marketing, CRM, Communication

Owner Of A Lonely Cart: How to Combat Cart Abandonment

Posted by Emily Crichton on July 13, 2017 at 1:20 PM
 
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Topics: Advice, eCommerce, sales, DTC, Customer Experience, cart abandonment, buyer journey, purchase behavior, remarketing

Webinar: Transform Your Tasting Room with Tablet POS

Posted by Emily Crichton on June 15, 2017 at 8:27 AM

JOIN US!

WEBINAR: Transform Your Tasting Room with Tablet POS

Tuesday, June 20th, 2017   •   11:00am - 11:30am PDT

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Topics: Wine Technology, sales, DTC, Tasting Room, Customer Experience, tablet POS, webinar

How Tablet POS Improves Tasting Room Experience (And Sends Visitors Home With More Wine)

Posted by vinSUITE on June 13, 2017 at 10:23 AM
 
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Topics: Advice, sales, DTC, Tasting Room, Tablet, Customer Experience

Want to know the Secret of Wine Club Success? Here are the Methods That Make A Difference.

Posted by Emily Crichton on June 7, 2017 at 9:00 AM
Starting a wine club can be a great way to build brand loyalty and boost sales. Yet, given that the average wine club member jumps ship after only 22 months, it raises the question: “What is the secret to successful wine club management?”

After more than 15 years of working to develop the best wine club software on the market and supplying it to hundreds of wineries nationwide, we’ve learned that the most effective methods to increase wine sales through club offerings aren’t always the most obvious ones. That said, while building a successful wine club doesn’t happen overnight, implementing the right strategies will ensure that you head down the path toward prosperity.

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Topics: Wine Club, Wine Technology, Advice, sales, DTC, Customer Experience