Goals are hard to achieve if not being tracked. The fastest way to inspire change in your winery ecommerce, direct to consumer, or wine club business is to rally the team around clear goals and measure them regularly along the way. At vinSUITE, our motto is “Know more. Sell more.” which is why our winery software was built with powerful data collection and analysis tools. Although the ways in which the information from our software solutions can be sliced and diced are endless, if you are looking for a simplified place to start your analysis, we have a few ideas.
Building a marketing plan for your winery is one thing. Building a marketing plan that generates revenue, however, is on a completely different playing field. What will resonnate with your customers? And drive them to act? How do you get them to buy more wine?