vinSUITE news and insights for DTC wine businesses

3 Emails to Stop Cart Abandonment

Posted by vinSUITE on November 21, 2018 at 12:59 PM

With the holidays approaching and the weather getting cooler, more consumers are staying at home and shopping online. According to CNBC, U.S. online spending during the holiday shopping season is likely to grow by 14.8% in 2018. A great way to take advantage of this rise in online shopping is to decrease your chance of cart abandonment. Shoppers abandon their cart 70% of the time, how do you stop this from happening? Creating an email marketing campaign that escalates the urgency or promotion, you can convert those shoppers to purchasers. Our cart recovery integration will help you recover lost revenue through a careful tracking process and strategically timed email marketing.

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Topics: cart abandonment, winery ecommerce, email marketing, marketing campaign, CRM, Communication, buyer behavior, Customer Experience, eCommerce, DTC, sales, Advice, Marketing

What's New at vinSUITE

Posted by vinSUITE on October 30, 2018 at 9:38 AM

Features and Updates to vinSUITE/eWinery and TabletPOS!

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Topics: Wine Technology, sales, Wine Club, DTC, business intelligence, eCommerce, POS, tablet POS, Technology

Webinar: ProofLoyalty

Posted by Emily Crichton on November 7, 2017 at 10:32 AM

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ProofLoyalty: The Mobile App Every Winery Needs

Wednesday, Nov 8th, 2017   •   11:00 am - 11:30 am PST

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Topics: Wine Technology, sales, Wine Club, DTC, eCommerce, winery ecommerce, mobile, mobile app, wine club member retention, wine clubs, Marketing, Communication

Webinar: The Secrets of Wine Club Success

Posted by Emily Crichton on September 15, 2017 at 4:35 PM

JOIN US!

WEBINAR: The Secrets of Wine Club Success

Wednesday, Sept 20th, 2017   •   11:00am-11:30am PDT

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Topics: Wine Technology, sales, Wine Club, data, eCommerce, website, DTC, Marketing, POS, customer loyalty, wine club member retention

The 5 Elements of a Successful Sales Email: What Wineries Can Learn From Meatpacking, Automobile Production, and Radio Ads.

Posted by Corben Ketelsen on August 24, 2017 at 5:38 PM

Despite popular belief, Henry Ford did not invent the assembly line. He stole the idea (I know, sorry). If there’s a silver lining in your now bursted bubble, it’s that I’m going to share how you can do something similar in creating emails to your winery customers. It turns out that streamlining your emails to go out in less time than you can say “Model T” (and with better results) is actually quite simple. Just don’t tell Henry Ford we told you.

Let’s begin with Armour Refrigeration, who produced the world's first refrigerated train car. Naturally, the next step was to fill those cars with products and make some cold hard cash. So started the Armour Meat Packing Facility.

A disassembly line.commons.wikimedia.org

Imagine an early 1900's brick warehouse with a trolley system hanging from the ceiling. Meat hooks dangling in mid-air, ready for animal carcasses to be strung upon them. In this facility, the cattle or pigs (not sure which, honestly) would be brought to the top of the multi-story building… and slaughtered. They would get hung on the trolley system, then be progressively rendered and packaged at the next floor down. To get to the next floor, they would use wooden chutes. At the ground level, they packaged and crated the finished perishables into the refrigerated boxcars, then hauled them off to metropolitan areas around the nation.

Henry Ford cited his visit to this plant as the inspiration behind his assembly line.

The same thing - only in reverse - was to become a proven industry best practice. Tailored and adapted to the unique business needs of countless other industries. Indeed, stealing an industry best practice is very lucrative.

How does this relate to winery emails?

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Topics: DTC, sales, Advice, CRM, buyer behavior, email marketing, eCommerce