vinSUITE news and insights for DTC wine businesses

A Total Solar Wine Experience

Posted by Emily Crichton on August 14, 2017 at 12:30 PM

On Aug. 21, a total solar eclipse will sweep across America for the first time in almost 100 years, casting millions of people into temporary darkness. One astronomer has said it will be the “most photographed, most shared, most tweeted event in human history.” Mike Kentrianakis, the solar eclipse project manager for the American Astronomical Society, deemed it “the most gorgeous natural wonder you will ever see.”

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Topics: Advice, sales, DTC, Tasting Room, tablet POS, email marketing, CRM, social media

6 Tips That Will Take Your Email Marketing to New Heights

Posted by Emily Crichton on July 25, 2017 at 8:31 PM
While obsessing over casually browsing social media one afternoon, I was greeted with a post from a winery owner asking fellow industry folks “How often do you send emails to customers?”

Not surprisingly, the responses were all over the place. However, none of the responses could answer the real questions being asked: “How often should we be sending emails to customers? And what type of content should we be sending?”

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Topics: Advice, sales, DTC, Customer Experience, email marketing, CRM, Communication