Building a marketing plan for your winery is one thing. Building a marketing plan that generates revenue, however, is on a completely different playing field. What will resonnate with your customers? And drive them to act? How do you get them to buy more wine?
The holidays can be a big deal for your small business, and a little bit of planning ahead can go a long way when it comes to building a following that will last through the holiday season, and beyond. Here are some simple rules to live by as we get ready for the bustle of the season.
It's hard to believe, but mid-November is already here--whether we're ready for it or not. Have you figured out how you're going to maximize sales this holiday season? vinSUITE has some great marketing tools built in that will
From the field to the tasting room, technological innovation is changing the landscape of every aspect of the wine industry. In 2015 we saw an uptick in wineries willing to incorporate technology, even out in the field. From vine monitoring sensors that monitor water levels in the crop to the new sensors for wine casks that measure the fermentation process in real time, it seems there is no limit to what technology can do to give wineries a leg up on the competition. With DTC wine sales expected to raise 13% this year, it is no wonder wineries are taking such an aggressive stance to secure sales.