vinSUITE news and insights for DTC wine businesses

Holiday Success Webinar Series

Posted by Emily Crichton on November 8, 2017 at 7:05 AM

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HOLIDAY SUCCESS WEBINAR SERIES

Starting Wednesday, Nov 8th, 2017   •   11:00 am-11:30 am PST

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Topics: Wine Club, Wine Technology, Holidays, sales, DTC, Tasting Room, cart abandonment, tablet POS, webinar, business intelligence, winery ecommerce

Where Does Customer Loyalty Come From?

Posted by Emily Crichton on September 18, 2017 at 2:04 PM

"You don't earn loyalty in a day. You earn loyalty day-by-day."

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Topics: Technology, Advice, sales, DTC, Tasting Room, Customer Experience, webinar, email marketing, CRM, social media, winery ecommerce, wine club member retention, wine clubs

How to Sell Wine to Millennials

Posted by Emily Crichton on August 23, 2017 at 5:03 PM

Despite the internet’s claim that millennials are “killing” wine (amongst other things), I would argue that not only are they are NOT killing wine, they are drinking it in boatloads, and redefining how wine is purchased and consumed along with it. A recent study by the Wine Market Council says millennials drank 42% of all wine in the U.S. in 2015, more than any other age group. Additionally, millennials make up 30% of "high frequency" drinkers, meaning they drink about 3 glasses of wine per sitting.

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Topics: Technology, Advice, sales, DTC, Tasting Room, Customer Experience, tablet POS, email marketing, CRM, social media, millennials, responsive websites, winery ecommerce

A Total Solar Wine Experience

Posted by Emily Crichton on August 14, 2017 at 12:30 PM

On Aug. 21, a total solar eclipse will sweep across America for the first time in almost 100 years, casting millions of people into temporary darkness. One astronomer has said it will be the “most photographed, most shared, most tweeted event in human history.” Mike Kentrianakis, the solar eclipse project manager for the American Astronomical Society, deemed it “the most gorgeous natural wonder you will ever see.”

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Topics: Advice, sales, DTC, Tasting Room, tablet POS, email marketing, CRM, social media

Summer Webinar Series: Grow Your DTC Wine Sales

Posted by Emily Crichton on July 11, 2017 at 5:11 PM

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WEBINAR SERIES: Grow Your DTC Wine Sales

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Topics: Wine Technology, eCommerce, sales, DTC, Tasting Room, cart abandonment, intro to vinsuite, tablet POS, webinar