vinSUITE news and insights for DTC wine businesses

8 Ways You're Sabotaging Your eCommerce Success

Posted by Emily Crichton on October 6, 2017 at 6:10 PM

If you’re running a wine business, you’ve likely already set up a website with an e-commerce store… because, 2017 (and if you haven’t, that’s #1 on this list… do it now!). So why aren’t wine orders pouring in like hot lava? I hate to be a Negative Nancy, but it could be because you’re doing one or more of the things on this list. Don’t worry, you’re not alone. “Killer e-commerce instincts” are not something most of us are born with. Furthermore, since every wine business has different customer types and goals, there’s no one magic formula that works for everyone. That said, there are some common pitfalls that potentially plague every winery e-commerce.

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Topics: Technology, Advice, sales, DTC, Customer Experience, cart abandonment, CRM, business intelligence, responsive websites, winery ecommerce

Where Does Customer Loyalty Come From?

Posted by Emily Crichton on September 18, 2017 at 2:04 PM

"You don't earn loyalty in a day. You earn loyalty day-by-day."

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Topics: Technology, Advice, sales, DTC, Tasting Room, Customer Experience, webinar, email marketing, CRM, social media, winery ecommerce, wine club member retention, wine clubs

How to Sell Wine to Millennials

Posted by Emily Crichton on August 23, 2017 at 5:03 PM

Despite the internet’s claim that millennials are “killing” wine (amongst other things), I would argue that not only are they are NOT killing wine, they are drinking it in boatloads, and redefining how wine is purchased and consumed along with it. A recent study by the Wine Market Council says millennials drank 42% of all wine in the U.S. in 2015, more than any other age group. Additionally, millennials make up 30% of "high frequency" drinkers, meaning they drink about 3 glasses of wine per sitting.

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Topics: Technology, Advice, sales, DTC, Tasting Room, Customer Experience, tablet POS, email marketing, CRM, social media, millennials, responsive websites, winery ecommerce

eWinery Solutions & Napa Valley Point of Sale are now vinSUITE

Posted by vinSUITE on January 19, 2016 at 9:12 AM

Napa, Calif.: Granbury Wine Solutions is excited to start the year with a new brand, and to bring the wine industry a product that's better than ever! eWinery Solutions and Napa Valley Point of Sale are now called vinSUITE.

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Topics: Press Release, Technology

Payment Security Webinar

Posted by Ashley Jernigan on September 10, 2015 at 1:25 PM
Today Granbury Wine Solutions, direct-to-consumer technology provider to the wine industry, is hosting a lunch and learn event for winery owners, operators and tasting room managers at Domaine Chandon in Napa, California on Tuesday, September 16th from 10:30am to 12:00pm. This free event features industry expert presentations about credit card security for wineries as well as future payment technologies like EMV and NFC technology like Apple Pay or Google Wallets.


The main speaker for the event, Rick Allen of OpenEdge, a division of Global Payments, will share payment security trends, best practices for tasting room and eCommerce security, as well as a look at the future of mobile payments.
Matt Wood, the Estate Director for the iconic Domaine Chandon winery in Napa Valley, will provide insight into credit card processing for wine clubs as well as practical, easy to implement steps to increase revenue by reducing credit card declines and boosting retention. All winery professionals are welcome to attend this event free of charge.

Click here to register.


About Granbury Solutions
Granbury Solutions is a leading provider of winery and tasting room technology nationwide with its vinSuite software. Granbury also serves the hospitality, restaurant and retail industries. By bringing three trusted wine technology brands, eWinery Solutions, WineWare and WineWeb, together under one roof, Granbury has created the most comprehensive and robust set of direct-to-consumer wine sales tools available. Learn more about Granbury Solutions at www.granburyrs.com
About OpenEdge
OpenEdge is the integrated technology division of Global Payments. Global Payments has been a leader in the U.S. marketplace since the 1960s, when its former parent company, National Data Corporation, pioneered electronic payment processing. The company, with a strong history of growth and an established global footprint, has approximately 4,200 employees in 29 countries. One of the top three international providers, Global Payments serves more than 1 million merchants and processes more than 6.5 billion transactions annually. - See more at: https://www.openedgepayment.com/en/about-us
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Topics: Technology, Advice