If you process credit cards in your winery or tasting room, you’re probably starting to hear about new payment technology and the upcoming EMV Liability shift. Also called “Chip-and-Signature,” EMV is quickly becoming the global standard for secure credit card payments as these cards contain an embedded chip that protects cardholder information from becoming vulnerable to fraud.

It happens. A big named retailer with a red logo experiences a credit card breach and suddenly the majority of your credit cards decline when you process your next club shipment. Those projected sales are now gone unless you can reach the card holder and get the updated information. Managing these declined transactions can add hours or days to your work load. Calling the customer to get the updated card info it is also an opportunity for them to cancel their wine club membership, so wouldn't you want to circumvent these declines before they occur?  

If you process credit cards in your winery, you’re probably starting to hear about new payment technology and the upcoming EMV Liability shift. Also called “Chip-and-PIN,” EMV is quickly becoming the global standard for secure credit card payments as these cards contain an embedded chip that protects cardholder information from becoming vulnerable to fraud.

From the field to the tasting room, technological innovation is changing the landscape of every aspect of the wine industry. In 2015 we saw an uptick in wineries willing to incorporate technology, even out in the field. From vine monitoring sensors that monitor water levels in the crop to the new sensors for wine casks that measure the fermentation process in  real time, it seems there is no limit to what technology can do to give wineries a leg up on the competition. With DTC wine sales expected to raise 13% this year, it is no wonder wineries are taking such an aggressive stance to secure sales.