A recent study performed by Free the Grapes! proved that 35.4% of your DTC sales occur during the last three months of the year. That’s likely not a surprise to you. It’s September, and you’re already seeing more and more sales pour in. But, are you seeing your lost sales opportunities?
It's already challenging keeping up with your winery's digital marketing efforts while trying to run your business. Between social media and your website, your online brand is a vital channel to reach clients and potential customers with its content and usability. A big piece of this digital puzzle are your Google search rankings - that is, how your site shows up in search results when people are looking for wineries, tasting rooms, and DTC wine sales.