vinSUITE news and insights for DTC wine businesses

Webinar: Intro to vinSUITE

Posted by Emily Crichton on June 8, 2017 at 7:05 AM

JOIN US!

WEBINAR: INTRO TO vinSUITE

Wednesday, June 14th, 2017   •   11:00am-11:30am PST

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Topics: website, Wine Club, Wine Technology, Marketing, data, eCommerce, sales, DTC, POS

Want to know the Secret of Wine Club Success? Here are the Methods That Make A Difference.

Posted by Emily Crichton on June 7, 2017 at 9:00 AM
Starting a wine club can be a great way to build brand loyalty and boost sales. Yet, given that the average wine club member jumps ship after only 22 months, it raises the question: “What is the secret to successful wine club management?”

After more than 15 years of working to develop the best wine club software on the market and supplying it to hundreds of wineries nationwide, we’ve learned that the most effective methods to increase wine sales through club offerings aren’t always the most obvious ones. That said, while building a successful wine club doesn’t happen overnight, implementing the right strategies will ensure that you head down the path toward prosperity.

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Topics: Wine Club, Wine Technology, Advice, sales, DTC, Customer Experience

Key Strategies to Build your Wine Club Business

Posted by Amy Shawley on July 13, 2015 at 2:43 PM

If you’re in the business of selling wine, you probably have -- or are seriously considering -- a wine club. Reaching your customers directly with automatic shipments of wine is a great way to build your business and your profitability. We explored the best ways to build your wine club business including what type of club to offer, how to promote your club, what technologies can help you manage club operations, and how to improve club retention. vinSuite Software has worked with hundreds of wineries nationwide - from mom & pop start ups to large scale operations, and we’ve learned a lot of best practices along the way. 

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Topics: Wine Club

Minimize Hassle and Wine Club Credit Declines

Posted by Kady White on June 22, 2015 at 11:24 AM

It happens. A big named retailer with a red logo experiences a credit card breach and suddenly the majority of your credit cards decline when you process your next club shipment. Those projected sales are now gone unless you can reach the card holder and get the updated information. Managing these declined transactions can add hours or days to your work load. Calling the customer to get the updated card info it is also an opportunity for them to cancel their wine club membership, so wouldn't you want to circumvent these declines before they occur?  

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Topics: Wine Club, Wine Technology, Technology

What's the real cost of declined club transactions?

Posted by Amy Shawley on November 26, 2014 at 8:51 AM
Our friends at PayPros put together this great video summary of the real cost of declined wine club transactions. This is an interesting "big picture" look at the potential revenue lost when a club members card information is not kept up to date.
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Topics: Wine Club, Technology