vinSUITE news and insights for DTC wine businesses

Want to know the Secret of Wine Club Success? Here are the Methods That Make A Difference.

Posted by Emily Crichton on June 7, 2017 at 9:00 AM
Starting a wine club can be a great way to build brand loyalty and boost sales. Yet, given that the average wine club member jumps ship after only 22 months, it raises the question: “What is the secret to successful wine club management?”

After more than 15 years of working to develop the best wine club software on the market and supplying it to hundreds of wineries nationwide, we’ve learned that the most effective methods to increase wine sales through club offerings aren’t always the most obvious ones. That said, while building a successful wine club doesn’t happen overnight, implementing the right strategies will ensure that you head down the path toward prosperity.

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Topics: Wine Club, Wine Technology, Advice, sales, DTC, Customer Experience

Key Strategies to Build your Wine Club Business

Posted by Amy Shawley on July 13, 2015 at 2:43 PM

If you’re in the business of selling wine, you probably have -- or are seriously considering -- a wine club. Reaching your customers directly with automatic shipments of wine is a great way to build your business and your profitability. We explored the best ways to build your wine club business including what type of club to offer, how to promote your club, what technologies can help you manage club operations, and how to improve club retention. vinSuite Software has worked with hundreds of wineries nationwide - from mom & pop start ups to large scale operations, and we’ve learned a lot of best practices along the way. 

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Topics: Wine Club

Minimize Hassle and Wine Club Credit Declines

Posted by Kady White on June 22, 2015 at 11:24 AM

It happens. A big named retailer with a red logo experiences a credit card breach and suddenly the majority of your credit cards decline when you process your next club shipment. Those projected sales are now gone unless you can reach the card holder and get the updated information. Managing these declined transactions can add hours or days to your work load. Calling the customer to get the updated card info it is also an opportunity for them to cancel their wine club membership, so wouldn't you want to circumvent these declines before they occur?  

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Topics: Wine Club, Wine Technology, Technology

What's the real cost of declined club transactions?

Posted by Amy Shawley on November 26, 2014 at 8:51 AM
Our friends at PayPros put together this great video summary of the real cost of declined wine club transactions. This is an interesting "big picture" look at the potential revenue lost when a club members card information is not kept up to date.
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Topics: Wine Club, Technology

Battling Cart Abandonment during the Holidays

Posted by Amy Shawley on November 26, 2014 at 8:46 AM

During the Holidays wineries are seeking new ways to drive traffic to their website and boost online sales. With so much work put into driving customers to your website, providing captivating content, and educating them on your brand, what happens when you don’t land the sale? 

Research shows 70% of consumers will abandon their shopping carts this year. In the food an beverage sector the rates are even higher. With the holidays being the busiest season for most wineries, those abandoned checkouts can really add up. Abandoned sales for retail as a whole, are estimated at 3 Trillion dollars for 2014. Does your winery have a process in place for re-marketing and re-engaging those lost sales?

vinSuite's cart abandonment solution can help! It helps re-engage customers when they have walked away from the sale. Our solution named CartRescue, can help your winery recover up to 10-15% of those abandoned sales, and in some cases more. The solution automates the process of email re-engagement when a customer fails to complete the checkout process. Armed with a predesigned email template, the software is configured to email customers, when they walk away from a sale. The email is triggered by parameters set by your winery and includes a list of what they were going to purchase with a clear call to action to complete checkout and if desired a promotion can also be included to entice the shopper further. 

In a recent study of vinSuite clients using CartRescue we found one client that in a 30 day period had 394 abandoned checkouts from their website e-commerce portal, of which 57 were recovered for a grand total of $16,856.00 saved revenue. That is a 14.47% conversion rate, statistically average for CartRescue. How much are you losing each month without a cart abandonment targeted marketing strategy?

Email re-engagement is a very targeted sales opportunity that wineries should not miss out on. Nearly all retail industries are seeing email open rates for re-engagement above 50% and more importantly conversion rates around 30% across the board. That is 3 times higher than the rate of traditional marketing emails! 
To learn how CartRescue can help your winery recover up to 14% of lost sales contact vinSuite Solutions at (855) 879 1921.

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Topics: Wine Club, Wine Technology