vinSUITE news and insights for DTC wine businesses

If Your Winery's Website isn't Mobile Friendly, It's Time to Update!

Posted by Kady White on June 1, 2015 at 12:03 PM

It's already challenging keeping up with your winery's digital marketing efforts while trying to run your business. Between social media and your website, your online brand is a vital channel to reach clients and potential customers with its content and usability. A big piece of this digital puzzle are your Google search rankings - that is, how your site shows up in search results when people are looking for wineries, tasting rooms, and DTC wine sales.

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Topics: website, Wine Technology, Advice

Growing Wine Sales with Technology

Posted by Amy Shawley on May 12, 2015 at 11:24 AM

From the field to the tasting room, technological innovation is changing the landscape of every aspect of the wine industry. In 2015 we saw an uptick in wineries willing to incorporate technology, even out in the field. From vine monitoring sensors that monitor water levels in the crop to the new sensors for wine casks that measure the fermentation process in  real time, it seems there is no limit to what technology can do to give wineries a leg up on the competition. With DTC wine sales expected to raise 13% this year, it is no wonder wineries are taking such an aggressive stance to secure sales.

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Topics: Wine Technology, Technology, Marketing, Advice

Battling Cart Abandonment during the Holidays

Posted by Amy Shawley on November 26, 2014 at 8:46 AM

During the Holidays wineries are seeking new ways to drive traffic to their website and boost online sales. With so much work put into driving customers to your website, providing captivating content, and educating them on your brand, what happens when you don’t land the sale? 

Research shows 70% of consumers will abandon their shopping carts this year. In the food an beverage sector the rates are even higher. With the holidays being the busiest season for most wineries, those abandoned checkouts can really add up. Abandoned sales for retail as a whole, are estimated at 3 Trillion dollars for 2014. Does your winery have a process in place for re-marketing and re-engaging those lost sales?

vinSuite's cart abandonment solution can help! It helps re-engage customers when they have walked away from the sale. Our solution named CartRescue, can help your winery recover up to 10-15% of those abandoned sales, and in some cases more. The solution automates the process of email re-engagement when a customer fails to complete the checkout process. Armed with a predesigned email template, the software is configured to email customers, when they walk away from a sale. The email is triggered by parameters set by your winery and includes a list of what they were going to purchase with a clear call to action to complete checkout and if desired a promotion can also be included to entice the shopper further. 

In a recent study of vinSuite clients using CartRescue we found one client that in a 30 day period had 394 abandoned checkouts from their website e-commerce portal, of which 57 were recovered for a grand total of $16,856.00 saved revenue. That is a 14.47% conversion rate, statistically average for CartRescue. How much are you losing each month without a cart abandonment targeted marketing strategy?

Email re-engagement is a very targeted sales opportunity that wineries should not miss out on. Nearly all retail industries are seeing email open rates for re-engagement above 50% and more importantly conversion rates around 30% across the board. That is 3 times higher than the rate of traditional marketing emails! 
To learn how CartRescue can help your winery recover up to 14% of lost sales contact vinSuite Solutions at sales@vinSuite.com. (855) 879 1921.

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Topics: Wine Club, Wine Technology