vinSUITE news and insights for DTC wine businesses

Where Does Customer Loyalty Come From?

Posted by Emily Crichton on September 18, 2017 at 2:04 PM

"You don't earn loyalty in a day. You earn loyalty day-by-day."

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Topics: Technology, Advice, sales, DTC, Tasting Room, Customer Experience, webinar, email marketing, CRM, social media, winery ecommerce, wine club member retention, wine clubs

How to Sell Wine to Millennials

Posted by Emily Crichton on August 23, 2017 at 5:03 PM

Despite the internet’s claim that millennials are “killing” wine (amongst other things), I would argue that not only are they are NOT killing wine, they are drinking it in boatloads, and redefining how wine is purchased and consumed along with it. A recent study by the Wine Market Council says millennials drank 42% of all wine in the U.S. in 2015, more than any other age group. Additionally, millennials make up 30% of "high frequency" drinkers, meaning they drink about 3 glasses of wine per sitting.

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Topics: Technology, Advice, sales, DTC, Tasting Room, Customer Experience, tablet POS, email marketing, CRM, social media, millennials, responsive websites, winery ecommerce