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"You don't earn loyalty in a day. You earn loyalty day-by-day."
Topics: Technology, Advice, sales, DTC, Tasting Room, Customer Experience, webinar, email marketing, CRM, social media, winery ecommerce, wine club member retention, wine clubs
Despite the internet’s claim that millennials are “killing” wine (amongst other things), I would argue that not only are they are NOT killing wine, they are drinking it in boatloads, and redefining how wine is purchased and consumed along with it. A recent study by the Wine Market Council says millennials drank 42% of all wine in the U.S. in 2015, more than any other age group. Additionally, millennials make up 30% of "high frequency" drinkers, meaning they drink about 3 glasses of wine per sitting.
Topics: Technology, Advice, sales, DTC, Tasting Room, Customer Experience, tablet POS, email marketing, CRM, social media, millennials, responsive websites, winery ecommerce
