On Aug. 21, a total solar eclipse will sweep across America for the first time in almost 100 years, casting millions of people into temporary darkness. One astronomer has said it will be the “most photographed, most shared, most tweeted event in human history.” Mike Kentrianakis, the solar eclipse project manager for the American Astronomical Society, deemed it “the most gorgeous natural wonder you will ever see.”
Whether you’re situated in one of the meccas of totality or not, it’s safe to assume that folks around you will be gathering for this astronomical affair… and they’re going to want wine. Here are some ways to turn this celestial celebration into a super successful sales and marketing opportunity.
If hosting people at the winery or tasting room isn’t an option, you can still encourage people to enjoy the eclipse with your wine in hand by engaging your followers and prospects on social media. Create your own hashtag for people to use as they share photos of themselves watching the eclipse while drinking your wine. Take advantage of the fact that tons of potential customers will be scrolling through their social feeds by creating a Facebook, Twitter, or Instagram ad to run that day or week. Additionally, use this opportunity to show off your organization’s “personality”. Post pictures of your staff wearing eclipse glasses or prepping for that awesome event you planned (see what I did there?).
Of course, if you are hosting an event, you’ll definitely want to spread the word on social media and post pictures/videos as the festivities unfold. Even if your followers don’t attend, they’ll see that you’re not afraid to have fun, and perhaps, make more of an effort to visit your tasting room in the future.
Most importantly, listen to your mother… do NOT look directly at the sun! Stock up on safety glasses, pour some wine, and enjoy the show (and the increased sales!)
Want to learn more about connecting with customers and boosting wine sales? Register for our free "Intro to vinSUITE" Webinar on Wednesday 8/16 at 11am (PDT).