Understanding the customer journey and what it means for your winery will help you grow and achieve your business goals. This spring, vinSUITE will be hitting the road, bringing you an exclusive educational series with Keynote, Matt Wood.
We’ll be gathering at wineries across America for a two-hour session, exploiting insider secrets to growing your wine business. During this presentation, you’ll learn how to answer the following questions:
You'll also hear from the vinSUITE team about how the right technology can fit in to every step of the customer journey–and you'll have the opportunity to get a demonstration of vinSUITE, if you'd like.
This seminar will give you an inside look into how you can see immediate growth in your wine business will provide you with actionable information that you can apply to your business right away. Each session is by invitation only, so please be sure to sign up by clicking on the session in your region.
Matt has had a successful career in the wine industry focusing mainly on DTC sales, but latterly managing all operations of two of the largest wineries in Napa.
In 2011 Matt was appointed Estate Director of Domaine Chandon and Newton Vineyard, the Napa properties of French luxury goods group LVMH. This allowed him to take a more strategic role, and focus on finance and operations in addition to DTC. Chandon had a very good DTC business having been a fixture in the Napa Valley for almost forty years. With a focus on customer experience, service and relationship building, DTC profits doubled during his tenure.
Matt’s wine career started in his early thirties and found a home behind the tasting bar at Franciscan, just before its acquisition by the then Canandaigua Wine Company. Quickly establishing a reputation as an innovative manager, Matt managed all aspects of DTC for the burgeoning Constellation Brands. When he left in 2008, he was responsible for 17 tasting rooms in three states, multiple wine clubs with over 18k members and 11 e-commerce sites. This experience gave him great insight into managing diverse teams; and more importantly within the wine industry, managing different brands with different price points, different brand identities and DNA. During his tenure at Constellation, Matt developed several concepts that are now considered standard industry practice, such as multiple club levels, events in market and telemarketing, amongst others.
Following Constellation, Matt spent time as GM of the 1-800-Flowers.com wine business, successfully managing the acquisition and integration of the Geerlings and Wade business and driving the business to its first profitable year in many. Then Matt managed the DTC business of Foley Family Wines, driving the business to a 50% increase in profits in less than a year.
Since the end of 2015 Matt has provided strategic consultancy services to a number of wineries and wine technology companies advising on sales and marketing strategy, with a particular emphasis on the DTC channel. He now is mostly focused on ProofLoyalty, a white label app platform developed with the wine industry in mind.