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July 19, 2019

SEO

SEO may seem overwhelming and too big to tackle but in actuality, there are little things you can do that make a big impact. Here are our quick tips for beginners:

 

 
May 31, 2019

Customers at Winery 

The average winery today receives 42% of its DTC revenue from tasting room sales and 36% of its sales from the wine club. This means of a winery’s direct sales today, 78% has to come from a consumer who first walks into the tasting room (SVB). That’s huge! Providing a world-class experience needs to be a top priority in the tasting room.

 

 
May 15, 2019
Shop RoseTargeted emails have a 14.32% higher open rate and a 100% higher click rate than non-targeted emails. (Mailchimp, 2017). Think about it- no customer is going to be interested in a message that’s not relevant to them. Would you be?

 

 
May 2, 2019

ADA complianceAt vinSUITE, we believe the internet should be accessible to everyone, that is why we are committed to being your partner in compliance. With the recent demand letters sent to California wineries and lawsuits filed against New York wineries, all wineries should review their websites and apps to ensure compliance.

 

 
March 21, 2019

Alex Koral, regulatory counsel at ShipCompliant by Sovos, shared highlights from the 2018 Direct to Consumer Wine Shipping Report and how wineries can use the data to increase DTC sales in 2019.

 

 
 
November 21, 2018




With the holidays approaching and the weather getting cooler, more consumers are staying at home and shopping online. According to CNBC, U.S. online spending during the holiday shopping season is likely to grow by 14.8% in 2018. A great way to take advantage of this rise in online shopping is to decrease your chance of cart abandonment. Shoppers abandon their cart 70% of the time, how do you stop this from happening? Creating an email marketing campaign that escalates the urgency or promotion, you can convert those shoppers to purchasers. Our cart recovery integration will help you recover lost revenue through a careful tracking process and strategically timed email marketing.

 

 
October 30, 2018


Features and Updates to vinSUITE/eWinery and TabletPOS!


 

 
October 25, 2018


Register for our Holiday Success Webinar Series!

 

 
October 6, 2017

If you’re running a wine business, you’ve likely already set up a website with an e-commerce store… because, 2017 (and if you haven’t, that’s #1 on this list… do it now!). So why aren’t wine orders pouring in like hot lava? I hate to be a Negative Nancy, but it could be because you’re doing one or more of the things on this list. Don’t worry, you’re not alone. “Killer e-commerce instincts” are not something most of us are born with. Furthermore, since every wine business has different customer types and goals, there’s no one magic formula that works for everyone. That said, there are some common pitfalls that potentially plague every winery e-commerce.

 

 
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