vinSUITE news and insights for DTC wine businesses

3 Emails to Stop Cart Abandonment

Posted by vinSUITE on November 21, 2018 at 12:59 PM

With the holidays approaching and the weather getting cooler, more consumers are staying at home and shopping online. According to CNBC, U.S. online spending during the holiday shopping season is likely to grow by 14.8% in 2018. A great way to take advantage of this rise in online shopping is to decrease your chance of cart abandonment. Shoppers abandon their cart 70% of the time, how do you stop this from happening? Creating an email marketing campaign that escalates the urgency or promotion, you can convert those shoppers to purchasers. Our cart recovery integration will help you recover lost revenue through a careful tracking process and strategically timed email marketing.

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Topics: cart abandonment, winery ecommerce, email marketing, marketing campaign, CRM, Communication, buyer behavior, Customer Experience, eCommerce, DTC, sales, Advice, Marketing

Holiday Success Webinar Series

Posted by vinSUITE on October 25, 2018 at 12:03 PM

Register for our Holiday Success Webinar Series!

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Topics: Wine Technology, sales, Wine Club, DTC, business intelligence, webinar, winery ecommerce, Holidays, tablet POS, cart abandonment, Tasting Room

Holiday Success Webinar Series 2017

Posted by Emily Crichton on November 8, 2017 at 7:05 AM

JOIN US!

HOLIDAY SUCCESS WEBINAR SERIES

Starting Wednesday, Nov 8th, 2017   •   11:00 am-11:30 am PST

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Topics: Wine Technology, sales, Wine Club, DTC, business intelligence, webinar, winery ecommerce, Holidays, tablet POS, cart abandonment, Tasting Room

8 Ways You're Sabotaging Your eCommerce Success

Posted by Emily Crichton on October 6, 2017 at 6:10 PM

If you’re running a wine business, you’ve likely already set up a website with an e-commerce store… because, 2017 (and if you haven’t, that’s #1 on this list… do it now!). So why aren’t wine orders pouring in like hot lava? I hate to be a Negative Nancy, but it could be because you’re doing one or more of the things on this list. Don’t worry, you’re not alone. “Killer e-commerce instincts” are not something most of us are born with. Furthermore, since every wine business has different customer types and goals, there’s no one magic formula that works for everyone. That said, there are some common pitfalls that potentially plague every winery e-commerce.

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Topics: DTC, sales, Advice, CRM, Technology, Customer Experience, winery ecommerce, business intelligence, cart abandonment, responsive websites

Owner Of A Lonely Cart: How to Combat Cart Abandonment

Posted by Emily Crichton on July 13, 2017 at 1:20 PM
 
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Topics: DTC, sales, Advice, Customer Experience, eCommerce, cart abandonment, buyer journey, purchase behavior, remarketing