vinSUITE news and insights for DTC wine businesses

2019 DTC Wine Shipping Report Highlights

Posted by vinSUITE on March 12, 2019 at 9:54 AM

 2019 Direct-to-Consumer Wine Shipping Report

Presented by ShipCompliant by Sovos and vinSUITE

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Topics: Wine Club, Wine Technology, Marketing, sales, DTC, Tasting Room, webinar, CRM, winery ecommerce, dtc report, ship compliant, wine shipping

Everything You Wanted to Know About vinSUITE + MailChimp

Posted by vinSUITE on February 26, 2019 at 3:45 PM

vinSUITE + MailChimp = Your DtC Dream Come True

 

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Topics: Wine Club, Wine Technology, Marketing, sales, DTC, Tasting Room, webinar, email marketing, CRM, winery ecommerce, marketing campaign

3 Emails to Stop Cart Abandonment

Posted by vinSUITE on November 21, 2018 at 12:59 PM

With the holidays approaching and the weather getting cooler, more consumers are staying at home and shopping online. According to CNBC, U.S. online spending during the holiday shopping season is likely to grow by 14.8% in 2018. A great way to take advantage of this rise in online shopping is to decrease your chance of cart abandonment. Shoppers abandon their cart 70% of the time, how do you stop this from happening? Creating an email marketing campaign that escalates the urgency or promotion, you can convert those shoppers to purchasers. Our cart recovery integration will help you recover lost revenue through a careful tracking process and strategically timed email marketing.

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Topics: Marketing, Advice, eCommerce, sales, DTC, Customer Experience, cart abandonment, buyer behavior, email marketing, CRM, Communication, winery ecommerce, marketing campaign

8 Ways You're Sabotaging Your eCommerce Success

Posted by Emily Crichton on October 6, 2017 at 6:10 PM

If you’re running a wine business, you’ve likely already set up a website with an e-commerce store… because, 2017 (and if you haven’t, that’s #1 on this list… do it now!). So why aren’t wine orders pouring in like hot lava? I hate to be a Negative Nancy, but it could be because you’re doing one or more of the things on this list. Don’t worry, you’re not alone. “Killer e-commerce instincts” are not something most of us are born with. Furthermore, since every wine business has different customer types and goals, there’s no one magic formula that works for everyone. That said, there are some common pitfalls that potentially plague every winery e-commerce.

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Topics: Technology, Advice, sales, DTC, Customer Experience, cart abandonment, CRM, business intelligence, responsive websites, winery ecommerce

Where Does Customer Loyalty Come From?

Posted by Emily Crichton on September 18, 2017 at 2:04 PM

"You don't earn loyalty in a day. You earn loyalty day-by-day."

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Topics: Technology, Advice, sales, DTC, Tasting Room, Customer Experience, webinar, email marketing, CRM, social media, winery ecommerce, wine club member retention, wine clubs