November 11, 2020
Holiday Email Marketing - Tips for Segmenting Your Audience
Did you know segmented email marketing campaigns get 14.31% more email opens and 100.95% more clicks compared to non-segmented campaigns? If you are not segmenting your email list, you're missing the chance to reach that 14.31% with your campaigns. The good news is that segmenting your email list is quick and easy once you learn how. .
Why should you segment your audience for targeted campaigns?
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Popular targeted email campaigns we'll be highlighting:
- Big spenders list to offer them early access to new items, limited edition, or holiday sales.
- Specific product purchasers list to recommend new or similar products.
- Lapsed customers list to share special promotions and entice them to purchase again.
- Unengaged customers list to try new subject lines using Mailchimp's segmentation tool.
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Post By: vinSUITE
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