Insights for the Modern Winery

Stay ahead in a fast-moving industry with expert perspectives on direct-to-consumer sales, compliance, club management, and winery operations. Whether you're uncorking new growth strategies or navigating the complexities of shipping regulations, the VinSuite blog is your go-to resource for practical advice and industry trends.

All Customer Experience DTC eCommerce Tasting Room Wine Club

3 Emails to Stop Cart Abandonment

With the holidays approaching and the weather getting cooler, more consumers are staying at home and shopping online. According to CNBC, U.S. online spending during the holiday shopping season is likely to grow by 14.8% in 2018. A great way to take advantage of this rise in online shopping is to decrease your chance of cart abandonment. Shoppers abandon their cart 70% of the time, how do you stop this from happening? Creating an email marketing campaign that escalates the urgency or promotion, you can convert those shoppers to purchasers. Our cart recovery integration will help you recover lost revenue through a careful tracking process and strategically timed email marketing.

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