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Boost Revenue Beyond the Cart: New Tactics from Our Latest Webinar
05/01/2025




Couldn’t attend the live session? Here’s your quick-hit guide to what wineries can start doing today to recover more revenue and drive deeper engagement online.


From capturing anonymous browsers to bringing distracted shoppers back mid-scroll, CartStack’s new Retain toolset offers wineries new ways to win business at every stage of the buying journey. Whether you're a boutique producer or a growing eCommerce operation, these tactics help you stretch your traffic further and make more of every visit.



1. Cart Abandonment Isn’t a Problem—It’s a Signal of Opportunity


Every abandoned cart is a digital hand-raise. Instead of seeing it as a loss, see it as a sign of strong buying intent. Your visitors want your wine—they’re just not ready to buy right now. CartStack makes sure you stay top of mind until they are.


Rather than obsessing over abandonment rates, savvy wineries are shifting focus: how do we keep interested shoppers in our orbit long enough to convert? That's exactly what CartStack helps you do.



2. The Average Winery Converts Less Than 2% of Web Visitors


That’s a sobering stat. Even if your tasting room is bustling, most online traffic slips away unnoticed. CartStack helps wineries reclaim some of that 98%—by capturing leads, serving timely offers, and reconnecting at just the right moment.


You’ve already paid to bring visitors to your site. Why let them leave without a trace? CartStack quietly works behind the scenes to make those sessions count—even when someone doesn't complete a purchase on the spot.



3. The New Retain Tools Work Before the Cart is Even Abandoned


Retain” is CartStack’s latest suite of tools designed to engage visitors early and recover more revenue later. These aren't your average popups—they’re smart, strategic, and built to convert:

  • Send My Cart: Shoppers email their cart to themselves before leaving—ideal for window shoppers.


  • Offers: Popups based on time spent, product views, or cart contents—great for personalized promotions.
  • Nudges: Subtle messages that highlight perks like free shipping, club benefits, or seasonal discounts.
  • Tab Abandonment: When visitors get distracted, blinking browser tabs and gentle chimes draw them back in.

Think of these tools as your digital tasting room host—offering a friendly reminder, pointing out perks, and keeping visitors engaged until they’re ready to say “yes.”



4. Today’s Shoppers Need 14–18 Touchpoints


Wine isn’t an impulse buy. Building trust takes time—and lots of touchpoints. Retain adds those moments effortlessly, helping visitors explore your brand until they’re ready to buy.


In fact, most buyers today need far more than a single visit. The more they interact with your site—seeing a shipping promo, receiving a reminder email, clicking back from a tab nudge—the more confident they become in choosing you.



5. Real Results: $80K in Extra Revenue


One brand using Send My Cart recovered an additional $80,000—on top of what their standard cart abandonment emails were already generating. It works for wineries too—especially those with lower traffic where every visitor counts.


That extra revenue came from shoppers who likely would have disappeared otherwise. Retain helped identify them, re-engage them, and bring them back when the timing was right. Even better? Those shoppers were then added to future email campaigns, creating long-term value from a single visit.





Ready to Recover More Revenue?


There’s no catch. As a vinSUITE customer, you can start using CartStack's core features today—completely free.

Just reach out to nrainey@vinsuite.com and we’ll get you set up.








 
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