Starting a wine club can be a great way to build brand loyalty and boost sales. Yet, given that the average wine club member jumps ship after only 22 months, it raises the question: “What is the secret to successful wine club management?”
After more than 15 years of working to develop the best wine club software on the market and supplying it to hundreds of wineries nationwide, we’ve learned that the
most effective methods to increase wine sales through club offerings aren’t always the most obvious ones. That said, while building a successful wine club doesn’t happen overnight, implementing the right strategies will ensure that you head down the path toward prosperity.
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