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2025 Wine Club Symposium
2025 Wine Club Symposium
The Premier Event for Wine Club Growth
Videos Now Available On-Demand Below
This two-day virtual symposium brings together leading voices in wine club management, marketing, technology, and data to equip wineries with actionable ideas to grow membership, improve retention, and increase lifetime value.
Looking for even more knowledge? View the on-demand videos for our 2023 and 2024 Wine Club Symposiums:
Sessions
State of the Industry — Why Wine Clubs?
Join Jason Curtis, Rob McMillan, Megan Currie, and Jennifer Warrington for a fast-paced look at the latest industry trends shaping wine-club growth in 2025. In just 50 minutes they’ll unpack fresh data on acquisition, churn, discounting, and lifetime value, compare the findings with real-time Wine Club Scorecard benchmarks, and spotlight the biggest opportunities for wineries in the year ahead. Expect candid insights, audience Q&A, and three “do-this-now” takeaways you can apply before harvest.
Top 5 Customer Segments to Target Now, Proven to Drive Revenue
"Segment your customer data" are cool buzzwords right now, pointing to the strategy of offering exactly the right offer to exactly the right people at exactly the right time. Narrowing the audience for a particular DTC offering, which is essentially the opposite of the spray-and-pray approach, makes sense. But does it work? And how do you actually do it? Join DTC marketing expert Laura Simons, and Chris Huyghe from Enolytics, for this insightful session designed to inspire! And to plant seeds of ideas to grow revenue for your own winery.
WISE Academy Presents: Roadshows and Member Travel
Feeling the pressure of a changing wine industry? Curious about how top wineries are growing—even when tasting room visits are down? Join us for a dynamic session exploring how road show events and member travel experiences (yes, even internationally!) can spark fresh momentum for your direct-to-consumer business.
We’ll break down what works, share real-world success stories, and offer practical tips to help you:
- Plan and launch engaging road shows—across town or across the globe
- Build stronger relationships with your biggest fans, wherever they are
- Measure what matters, so you know what’s working and why
Beyond the Bottle — Loyalty Deep Dive
Why do some members stay for years while others quit after a few shipments? Industry veteran Brian Baker (Cultivar Wine) sits down with Jason Curtis to explore the psychology of loyalty—from storytelling and scarcity to concierge-level service and gamification. Hear real-world examples and cross-industry hacks you can adapt to boost retention without relying on deep discounts. You’ll leave with a checklist of loyalty levers to test in your own club next quarter.
Start to Finish: Crafting the Ideal Wine Club Texting Strategy
Join RedChirp co-founder Jennie Gilbert and Jessica Fillion, Sales & Marketing Director at Repris, Pangloss Cellars, and Texture Wines, for a practical, fast-paced session covering 10+ smart ways to use SMS at every stage of the wine club journey—from the initial invite to post-cancellation alumni campaigns. You’ll walk away with a complete texting strategy designed to improve member satisfaction, reduce churn, and boost wine sales. Whether you’re just getting started with texting or looking to refine your approach, you’ll leave with real-world examples and ready-to-send campaign templates.
AI Panel — From Hype to Hands-On
Join Jason Curtis, Daniel Chapin (BottleShots.ai), Robert Noakes (WineSpeak.ai), and Ron Scott (Enolytics) for an energizing session that turns big-talk AI into practical action for wineries. We’ll kick off with a quick-fire, 10-minute round-table on the latest AI trends shaping DTC and tasting-room success, then dive straight into live demos of:
- BottleShots.ai
- WineSpeak.ai
- Enolytics
See each solution in action, ask real-time questions, and leave with fresh ideas you can pilot before your next club shipment. Come curious—leave inspired!
Speakers
About 
vinSUITE is a leading provider of direct-to-consumer (DTC) software, offering a suite of solutions that includes wine club management, point of sale, and eCommerce. Our software is tailored to meet the unique needs of the wine industry, empowering wineries with the tools and support they need to thrive in a highly competitive market. With a comprehensive range of features and integrations, vinSUITE is dedicated to equipping wineries with the resources they need to achieve success.
1625 Trancas St. #2280
Napa, CA 94558
