' vinSUITE - Blog - 5 Game-Changing Strategies from Industry Experts
Blog Categories
5 Game-Changing Strategies from Industry Experts
07/26/2024


As a leading software provider for the wine industry, vinSUITE recently hosted the Wine Club Symposium, featuring insights from Jennie Gilbert of RedChirp and Megan Currie of Lawrence Wine Estates. Let's dive into the top takeaways that could transform your wine club strategy.


1. Embrace SMS Marketing - Your Members Want It


Forget your fears about annoying customers with texts. The data is clear: a massive percentage of consumers, across all age groups, actually prefer texting with businesses. In fact, in the past year alone, consumers sent wineries 193,463 requests to text them back! Your members want to hear from you via text, so it's time to meet them where they are.


2. Slash Declined Cards with Smart Texting


We've all played the frustrating game of phone tag trying to update expired credit cards. Heitz Cellars found a better way. By implementing a simple text message system with a secure payment link, they significantly increased their card decline recovery rate. This isn't just about convenience - it's about reclaiming lost revenue.

3. Turn Last-Minute Panic into Sold-Out Events


Remember that sinking feeling when your event is days away and barely anyone has RSVP'd? Anaba Wines flipped the script. With just one text message to local club members, they went from 2 reservations to 50 in a single day. Text messaging isn't just for long-term planning - it's your secret weapon for last-minute success.


4. Leverage the Power of Personalization and Exclusivity


One Texas winery's case study is a masterclass in smart marketing. By targeting existing members for their exclusive Magnum Club based on past large format purchases, they created a sense of personalization and exclusivity. The result? 17 new high-value club sign-ups and significant wine sales. Remember, your data is a goldmine for creating tailored, irresistible offers.


5. Reignite Past Member Relationships with 'Alumni Week'

Megan Currie's innovative 'Alumni Week' strategy at Heitz Cellars is brilliant. By temporarily reactivating membership benefits for past members, they're not just driving short-term sales - they're laying the groundwork for winning back lapsed members. This approach acknowledges that circumstances change, and offers a low-pressure way for past members to re-engage.


The Bottom Line

The world of wine club management is evolving, and SMS marketing is at the forefront of this revolution. It's not about bombarding members with messages - it's about providing value, convenience, and personalized communication that enhances their experience with your brand.

Remember, your wine club members aren't just customers - they're your brand ambassadors and most loyal fans. By leveraging these strategies, you're not just boosting sales; you're building deeper, more meaningful relationships with the people who love your wines.


Ready to Dive Deeper?

We've only scratched the surface of the insights shared in this illuminating session. If you're serious about transforming your wine club communication and seeing real results, you need to watch the full recording of "Ten SMS Strategies to Improve Your Wine Club Communication" featuring Jennie Gilbert and Megan Currie.

In this comprehensive session, you'll get:

  • Detailed examples of successful SMS campaigns
  • Step-by-step guidance on implementing these strategies
  • Tips on overcoming common challenges
  • Insights on measuring success and optimizing your approach

Don't miss out on this game-changing information. Watch the full session recording now and start revolutionizing your wine club communication today!


Has your winery already implemented SMS strategies in your wine club communication? 

 
Post By:   vinSUITE
 
 
 
 
 
Return To Page Top