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5 Roadblocks That Are Stunting Your DTC Growth

August 23, 2016

Every now and then, we get stuck in a rut. We’ve hit a plateau and just can’t seem to generate new sales revenue to grow our business.

How to Use Business Intelligence to Create an Effective Marketing Strategy

August 9, 2016

Building a marketing plan for your winery is one thing. Building a marketing plan that generates revenue, however, is on a completely different playing field. What will resonate with your customers? And drive them to act? How do you get them to buy more wine?

3 Ways to Make the Most Out of the Most Wonderful Time of the Year

November 24, 2015

The holidays can be a big deal for your small business, and a little bit of planning ahead can go a long way when it comes to building a following that will last through the holiday season, and beyond. Here are some simple rules to live by as we get ready for the bustle of the season.

Shine Bright! Holiday Marketing for Your Winery

November 11, 2015

It's hard to believe, but mid-November is already here--whether we're ready for it or not. Have you figured out how you're going to maximize sales this holiday season? vinSUITE has some great marketing tools built in that will

10 Wine eCommerce Strategies to Boost Sales

August 13, 2015

Even though it's harvest season, your winery needs some fresh ideas to boost online wine sales.You have set up your eCommerce store and you're ready to accept orders...but they're not pouring in as quickly as you would like. We consulted with some of our wine industry experts on some of their favorite wine eCommerce tips to help drive those high profit, low maintenance sales.

Key Strategies to Build your Wine Club Business

July 13, 2015

If you’re in the business of selling wine, you probably have -- or are seriously considering -- a wine club. Reaching your customers directly with automatic shipments of wine is a great way to build your business and your profitability. We explored the best ways to build your wine club business including what type of club to offer, how to promote your club, what technologies can help you manage club operations, and how to improve club retention. vinSuite Software has worked with hundreds of wineries nationwide - from mom & pop start ups to large scale operations, and we’ve learned a lot of best practices along the way.

Minimize Hassle and Wine Club Credit Declines

June 22, 2015

It happens. A big named retailer with a red logo experiences a credit card breach and suddenly the majority of your credit cards decline when you process your next club shipment. Those projected sales are now gone unless you can reach the card holder and get the updated information. Managing these declined transactions can add hours or days to your work load. Calling the customer to get the updated card info it is also an opportunity for them to cancel their wine club membership, so wouldn't you want to circumvent these declines before they occur?

3 Top Tips for Choosing your Winery eCommerce Tools

June 2, 2015

Choosing the technology you use to run your winery can be a daunting task. There's a lot of different options out there and it's easy to get overwhelmed by all your options. Often times that feeling of being overwhelmed by the plethora of tools available to you comes from saying "yes!" to everything that crosses your path without really thinking about how it will fit into your business.

If Your Winery’s Website isn’t Mobile Friendly, It’s Time to Update!

June 1, 2015

It's already challenging keeping up with your winery's digital marketing efforts while trying to run your business. Between social media and your website, your online brand is a vital channel to reach clients and potential customers with its content and usability. A big piece of this digital puzzle are your Google search rankings - that is, how your site shows up in search results when people are looking for wineries, tasting rooms, and DTC wine sales.

Growing Wine Sales with Technology

May 12, 2015

From the field to the tasting room, technological innovation is changing the landscape of every aspect of the wine industry. In 2015 we saw an uptick in wineries willing to incorporate technology, even out in the field. From vine monitoring sensors that monitor water levels in the crop to the new sensors for wine casks that measure the fermentation process in real time, it seems there is no limit to what technology can do to give wineries a leg up on the competition. With DTC wine sales expected to raise 13% this year, it is no wonder wineries are taking such an aggressive stance to secure sales.

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