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August 4, 2017

Few leaders would dispute the notion that knowing more about your customers is good for business. Business Intelligence (BI) has become the standard for helping leadership gain visibility into business operations and make data-driven decisions. This is no less the case within the wine industry, where aggregated consumer data is popping up in places we never expected. Yet, while we know that the analysis of data is vital to maintaining a healthy brand, becoming overwhelmed with information overload is an almost inevitable side effect.

6 Tips That Will Take Your Email Marketing to New Heights

July 25, 2017

While ~~obsessing over~~ casually browsing social media one afternoon, I was greeted with a post from a winery owner asking fellow industry folks “How often do you send emails to customers?”

Not surprisingly, the responses were all over the place. However, none of the responses could answer the real questions being asked: “How often should we be sending emails to customers? And what type of content should we be sending?”

How Tablet POS Improves Tasting Room Experience (And Sends Visitors Home With More Wine)

June 13, 2017

Want to know the Secret of Wine Club Success? Here are the Methods That Make A Difference.

June 7, 2017

Starting a wine club can be a great way to build brand loyalty and boost sales. Yet, given that the average wine club member jumps ship after only 22 months, it raises the question: “What is the secret to successful wine club management?”

After more than 15 years of working to develop the best wine club software on the market and supplying it to hundreds of wineries nationwide, we’ve learned that the most effective methods to increase wine sales through club offerings aren’t always the most obvious ones. That said, while building a successful wine club doesn’t happen overnight, implementing the right strategies will ensure that you head down the path toward prosperity.

Using Winery Software For In-Depth Reporting

April 25, 2017

Key Metrics Every Winery Needs To Track

Goals are hard to achieve if not being tracked. The fastest way to inspire change in your winery ecommerce, direct to consumer, or wine club business is to rally the team around clear goals and measure them regularly along the way. At vinSUITE, our motto is “Know more. Sell more.” which is why our winery software was built with powerful data collection and analysis tools. Although the ways in which the information from our software solutions can be sliced and diced are endless, if you are looking for a simplified place to start your analysis, we have a few ideas.

Sales Tax: Are you Collecting the Right Amount?

April 5, 2017

Tax Day is April 18th!

With tax season upon us, we thought it was an apt time to discuss the sales and excise taxes wineries must pay whether selling wine in their own county or across the country. Although sales from the web, wine club, and tasting room are a huge source of revenue for many producers, the red tape that comes with them is abundant. Not only do you have to keep track of which states allow direct to consumer wine shipments, but for which you have permits, if they have recipient quantity caps or dry counties, and finally, their tax rates.

How to Sell More Wine on Cyber Monday (Part 4)

November 23, 2016

We’ve been sharing lots of great ways for you to sell more wine on Cyber Monday. So, if you’ve missed the first three parts, start here (you still have time!) If you’ve been following along with us, welcome back!

How to Sell More Wine on Cyber Monday (Part 3)

November 19, 2016

But, now that you have your Cyber Monday deals ready to go, it’s important to take some time to prepare for the big day. There are a few things you need to do now, to make sure you’re set up for success.

How to Sell More Wine on Cyber Monday (Part 2)

November 16, 2016

Yesterday we talked about some super awesome deals, promotions and discount ideas to help you sell more wine on Cyber Monday. Hopefully we got the creativity flowing, and now you’re all set to wow your customers!

How to Sell More Wine on Cyber Monday (Part 1)

November 15, 2016

Is it really possible that the holidays are already upon us?! Thanksgiving is merely days away, and while you may already be thinking about getting your tasting room ready to rumble, don’t forget about your website!

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