While
obsessing over casually browsing social media one afternoon, I was greeted with a post from a winery owner asking fellow industry folks “How often do you send emails to customers?”
Not surprisingly, the responses were all over the place. However, none of the responses could answer the real questions being asked:
“How often should we be sending emails to customers? And what type of content should we be sending?”
Targeted emails have a 14.32% higher open rate and a 100% higher click rate than non-targeted emails. (Mailchimp, 2017). Think about it- no customer is going to be interested in a message that’s not relevant to them. Would you be?.png)
At vinSUITE, we believe the internet should be accessible to everyone, that is why we are committed to being your partner in compliance. With the recent demand letters sent to California wineries and lawsuits filed against New York wineries, all wineries should review their websites and apps to ensure compliance.