Despite the internet’s claim that
millennials are “killing” wine (amongst other things), I would argue that not only are they are NOT killing wine, they are drinking it in boatloads, and redefining how wine is purchased and consumed along with it.
A recent study by the Wine Market Council says
millennials drank 42% of all wine in the U.S. in 2015, more than any other age group. Additionally, millennials make up 30% of "high frequency" drinkers, meaning they drink about 3 glasses of wine per sitting.
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