Discover how strategic partnerships can revolutionize your winery's approach, from captivating new audiences with influencers to curating elite travel adventures for VIP members. Explore innovative tactics to attract, convert, engage, and retain customers, ensuring a thriving future for your brand.
vinSUITE President, Jason Curtis' recent article on the AI-powered personas sheds light on this revolutionary marketing strategy, and we've distilled the key takeaways for you.
Despite the internet’s claim that millennials are “killing” wine (amongst other things), I would argue that not only are they are NOT killing wine, they are drinking it in boatloads, and redefining how wine is purchased and consumed along with it. A recent study by the Wine Market Council says millennials drank 42% of all wine in the U.S. in 2015, more than any other age group. Additionally, millennials make up 30% of "high frequency" drinkers, meaning they drink about 3 glasses of wine per sitting.
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