In today's digital age, standing out in the wine industry requires more than just exceptional vintages. This comprehensive guide unveils practical strategies for wineries to leverage customer data, segmentation, SEO, and tools like DatafeedWatch to craft a distinctive online presence that captivates and resonates with their audience. Discover actionable insights to drive engagement, boost visibility, and ultimately, increase sales in the competitive wine market.
vinSUITE President, Jason Curtis' recent article on the AI-powered personas sheds light on this revolutionary marketing strategy, and we've distilled the key takeaways for you.
Having a successful holiday season requires a lot of planning and execution. But how do you stay on task? We recommend starting a holiday marketing calendar with all the important dates.
Despite the internet’s claim that millennials are “killing” wine (amongst other things), I would argue that not only are they are NOT killing wine, they are drinking it in boatloads, and redefining how wine is purchased and consumed along with it. A recent study by the Wine Market Council says millennials drank 42% of all wine in the U.S. in 2015, more than any other age group. Additionally, millennials make up 30% of "high frequency" drinkers, meaning they drink about 3 glasses of wine per sitting.
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