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October 30, 2018


Features and Updates to vinSUITE/eWinery and TabletPOS!


 

 
October 25, 2018


Register for our Holiday Success Webinar Series!

 

 
June 7, 2017


Starting a wine club can be a great way to build brand loyalty and boost sales. Yet, given that the average wine club member jumps ship after only 22 months, it raises the question: “What is the secret to successful wine club management?”


After more than 15 years of working to develop the best wine club software on the market and supplying it to hundreds of wineries nationwide, we’ve learned that the most effective methods to increase wine sales through club offerings aren’t always the most obvious ones. That said, while building a successful wine club doesn’t happen overnight, implementing the right strategies will ensure that you head down the path toward prosperity.

 

 
August 9, 2016

Building a marketing plan for your winery is one thing. Building a marketing plan that generates revenue, however, is on a completely different playing field. What will resonate with your customers? And drive them to act? How do you get them to buy more wine?

 

 
August 13, 2015

Even though it's harvest season, your winery needs some fresh ideas to boost online wine sales.You have set up your eCommerce store and you're ready to accept orders...but they're not pouring in as quickly as you would like. We consulted with some of our wine industry experts on some of their favorite wine eCommerce tips to help drive those high profit, low maintenance sales.

 

 
June 22, 2015

It happens. A big named retailer with a red logo experiences a credit card breach and suddenly the majority of your credit cards decline when you process your next club shipment. Those projected sales are now gone unless you can reach the card holder and get the updated information. Managing these declined transactions can add hours or days to your work load. Calling the customer to get the updated card info it is also an opportunity for them to cancel their wine club membership, so wouldn't you want to circumvent these declines before they occur?

 

 
June 2, 2015

Choosing the technology you use to run your winery can be a daunting task. There's a lot of different options out there and it's easy to get overwhelmed by all your options. Often times that feeling of being overwhelmed by the plethora of tools available to you comes from saying "yes!" to everything that crosses your path without really thinking about how it will fit into your business.

 

 
June 1, 2015

It's already challenging keeping up with your winery's digital marketing efforts while trying to run your business. Between social media and your website, your online brand is a vital channel to reach clients and potential customers with its content and usability. A big piece of this digital puzzle are your Google search rankings - that is, how your site shows up in search results when people are looking for wineries, tasting rooms, and DTC wine sales.

 

 
May 12, 2015

From the field to the tasting room, technological innovation is changing the landscape of every aspect of the wine industry. In 2015 we saw an uptick in wineries willing to incorporate technology, even out in the field. From vine monitoring sensors that monitor water levels in the crop to the new sensors for wine casks that measure the fermentation process in real time, it seems there is no limit to what technology can do to give wineries a leg up on the competition. With DTC wine sales expected to raise 13% this year, it is no wonder wineries are taking such an aggressive stance to secure sales.

 

 
 
 
 
 
 
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