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August 4, 2017

Few leaders would dispute the notion that knowing more about your customers is good for business. Business Intelligence (BI) has become the standard for helping leadership gain visibility into business operations and make data-driven decisions. This is no less the case within the wine industry, where aggregated consumer data is popping up in places we never expected. Yet, while we know that the analysis of data is vital to maintaining a healthy brand, becoming overwhelmed with information overload is an almost inevitable side effect.

Using Winery Software For In-Depth Reporting

April 25, 2017

Key Metrics Every Winery Needs To Track

Goals are hard to achieve if not being tracked. The fastest way to inspire change in your winery ecommerce, direct to consumer, or wine club business is to rally the team around clear goals and measure them regularly along the way. At vinSUITE, our motto is “Know more. Sell more.” which is why our winery software was built with powerful data collection and analysis tools. Although the ways in which the information from our software solutions can be sliced and diced are endless, if you are looking for a simplified place to start your analysis, we have a few ideas.

How to Use Business Intelligence to Create an Effective Marketing Strategy

August 9, 2016

Building a marketing plan for your winery is one thing. Building a marketing plan that generates revenue, however, is on a completely different playing field. What will resonate with your customers? And drive them to act? How do you get them to buy more wine?