Executing your email marketing campaigns doesn’t have to be a hassle. With a bit of planning, you can set up your campaigns to run automatically, rather than flying by the seat of your pants.
Having a successful holiday season requires a lot of planning and execution. But how do you stay on task? We recommend starting a holiday marketing calendar with all the important dates.
It's the holiday season, which means it is time for online holiday shopping and promotions. From one-day-only sales like Cyber Monday to season-long promotions, customers are looking for (and expecting) deals when shopping.
Targeted emails have a 14.32% higher open rate and a 100% higher click rate than non-targeted emails. (Mailchimp, 2017). Think about it- no customer is going to be interested in a message that’s not relevant to them. Would you be?