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May 15, 2019

Targeted emails have a 14.32% higher open rate and a 100% higher click rate than non-targeted emails. (Mailchimp, 2017). Think about it- no customer is going to be interested in a message that’s not relevant to them. Would you be?

3 Emails to Stop Cart Abandonment

November 21, 2018

With the holidays approaching and the weather getting cooler, more consumers are staying at home and shopping online. According to CNBC, U.S. online spending during the holiday shopping season is likely to grow by 14.8% in 2018. A great way to take advantage of this rise in online shopping is to decrease your chance of cart abandonment. Shoppers abandon their cart 70% of the time, how do you stop this from happening? Creating an email marketing campaign that escalates the urgency or promotion, you can convert those shoppers to purchasers. Our cart recovery integration will help you recover lost revenue through a careful tracking process and strategically timed email marketing.

8 Ways You're Sabotaging Your eCommerce Success

October 6, 2017

If you’re running a wine business, you’ve likely already set up a website with an e-commerce store… because, 2017 (and if you haven’t, that’s #1 on this list… do it now!). So why aren’t wine orders pouring in like hot lava? I hate to be a Negative Nancy, but it could be because you’re doing one or more of the things on this list. Don’t worry, you’re not alone. “Killer e-commerce instincts” are not something most of us are born with. Furthermore, since every wine business has different customer types and goals, there’s no one magic formula that works for everyone. That said, there are some common pitfalls that potentially plague every winery e-commerce.

Where Does Customer Loyalty Come From?

September 18, 2017

"You don't earn loyalty in a day. You earn loyalty day-by-day."

The 5 Elements of a Successful Sales Email: What Wineries Can Learn From Meatpacking, Automobile Production, and Radio Ads.

August 24, 2017

Despite popular belief, Henry Ford did not invent the assembly line. He stole the idea (I know, sorry). If there’s a silver lining in your now bursted bubble, it’s that I’m going to share how you can do something similar in creating emails to your winery customers. It turns out that streamlining your emails to go out in less time than you can say “Model T” (and with better results) is actually quite simple. Just don’t tell Henry Ford we told you.

Let’s begin with Armour Refrigeration, who produced the world's first refrigerated train car. Naturally, the next step was to fill those cars with products and make some cold hard cash. So started the Armour Meat Packing Facility.

A disassembly line.commons.wikimedia.org

Imagine an early 1900's brick warehouse with a trolley system hanging from the ceiling. Meat hooks dangling in mid-air, ready for animal carcasses to be strung upon them. In this facility, the cattle or pigs (not sure which, honestly) would be brought to the top of the multi-story building… and slaughtered. They would get hung on the trolley system, then be progressively rendered and packaged at the next floor down. To get to the next floor, they would use wooden chutes. At the ground level, they packaged and crated the finished perishables into the refrigerated boxcars, then hauled them off to metropolitan areas around the nation.

Henry Ford cited his visit to this plant as the inspiration behind his assembly line.

The same thing - only in reverse - was to become a proven industry best practice. Tailored and adapted to the unique business needs of countless other industries. Indeed, stealing an industry best practice is very lucrative.

How does this relate to winery emails?

How to Sell Wine to Millennials

August 23, 2017

Despite the internet’s claim that millennials are “killing” wine (amongst other things), I would argue that not only are they are NOT killing wine, they are drinking it in boatloads, and redefining how wine is purchased and consumed along with it. A recent study by the Wine Market Council says millennials drank 42% of all wine in the U.S. in 2015, more than any other age group. Additionally, millennials make up 30% of "high frequency" drinkers, meaning they drink about 3 glasses of wine per sitting.

How to Take Action on Your Analytics

August 4, 2017

Few leaders would dispute the notion that knowing more about your customers is good for business. Business Intelligence (BI) has become the standard for helping leadership gain visibility into business operations and make data-driven decisions. This is no less the case within the wine industry, where aggregated consumer data is popping up in places we never expected. Yet, while we know that the analysis of data is vital to maintaining a healthy brand, becoming overwhelmed with information overload is an almost inevitable side effect.

6 Tips That Will Take Your Email Marketing to New Heights

July 25, 2017

While ~~obsessing over~~ casually browsing social media one afternoon, I was greeted with a post from a winery owner asking fellow industry folks “How often do you send emails to customers?”

Not surprisingly, the responses were all over the place. However, none of the responses could answer the real questions being asked: “How often should we be sending emails to customers? And what type of content should we be sending?”

Using Winery Software For In-Depth Reporting

April 25, 2017

Key Metrics Every Winery Needs To Track

Goals are hard to achieve if not being tracked. The fastest way to inspire change in your winery ecommerce, direct to consumer, or wine club business is to rally the team around clear goals and measure them regularly along the way. At vinSUITE, our motto is “Know more. Sell more.” which is why our winery software was built with powerful data collection and analysis tools. Although the ways in which the information from our software solutions can be sliced and diced are endless, if you are looking for a simplified place to start your analysis, we have a few ideas.